- Yuga Labs and Gucci team up to introduce a pioneering jewelry collection.
- The jewelry will come with unique perks.
Luxury fashion house Gucci has partnered with Yuga Labs to strengthen its bonds with blockchain technology. After a week of silence, the collaboration looks to take shape with an innovative take on jewelry and NFTs.
Blurring the Lines Between Digital and Physical.
On Monday, April 3, Yuga Labs announced a limited edition series of Gucci-made jewelry called “Otherside: Relics by Gucci.”
KodaPendent, the first series of Relics set for launch, will be centered around Otherside’s mysterious species of aliens called “Koda.” The collection will feature both a wearable piece of jewelry and an NFT that will unlock benefits within the Otherside metaverse.
Sponsored
Yuga Labs will release 3,333 unique KodaPendents for sale on Thursday, April 6. Users looking to snag one must pay via ApeCoin, Yuga Labs’ native token. Each pendant will cost 450 APE or almost $1,900 at press time.
After buying the KodaPendent NFT, holders can claim their jewelry made by Gucci later this year. Each physical KodaPendant will be made of silver and feature a pendant shaped like a Koda alien, inscribed with GG, short for “Good Game.” Each ornament will also feature a unique edition number on the back.
The accessories will be only available to citizens of select countries, such as the United States, Canada, Saudi Arabia, the UAE, Kuwait, Qatar, and most of Europe. Notably, citizens from African, Central American, and Asian countries are ineligible to receive a pendant.
Sponsored
It’s important to note that KodaPendent will only be accessible to Otherdeed NFT holders, including Koda and Vessel NFTs. The Otherdeed NFT affiliated with the accessories will each be visually updated to don a virtual version of the jewelry.
In addition, KodaPendent will unlock unique cosmetic options for Otherside avatars, which will launch this summer, according to Yuga Labs.
On The Flipside
- Yuga Labs’ NFT project CryptoPunk collaborated with luxury jeweler Tiffany to create NFT-backed necklaces.
- Gucci first collaborated with The Sandbox Metaverse to create its first Web3 experience.
Why You Should Care
Gucci is one of the most widely known luxury brands. Conversely, Otherside is one of the most highly anticipated metaverses. The two companies joining forces to collaborate on both digital and virtual fronts can significantly propel Web3 adoption.
Read how Bitcoin Ordinals broke a new record:
Bitcoin Ordinals Record New Highs Amid BRC-20 Hype
Read more about Yuga Labs’ Otherside:
Yuga Labs’ Otherside Prepares for 2023, Hints at New and Exciting Features.
