Yuga Labs is releasing a limited edition series of Gucci-made jewelry centered around Otherside lore.
Gucci enters the metaverse through a multi-year partnership with the Web3 heavyweight Yuga Labs.
Gucci has become the first major fashion brand to host its very own Web 3.0 experience in The Sandbox metaverse.
Fashion brands are among the quickest to join Web 3.0 and begin selling luxurious and limited-edition digital goods or NFTs.Â
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