- Forbes has announced a new partnership with a blockchain startup.
- The partnership will help enhance user engagement on Forbes’ Web3 venture.
- Participants stand to experience “tangible value.”
American business magazine Forbes has partnered with blockchain startup Galxe to accelerate the growth of its new Web3 venture.
On December 4, the global media company debuted its ForbesWeb3 X (Twitter) channel, an experience and community hub curated for Web3 creators, entrepreneurs, and innovators worldwide.
Partnership with Galxe to Create Engagement of ForbesWeb3
Following the launch of the ForbesWeb3 channel, the global magazine announced its plans to leverage the power of Web3 gaming in building an engaging community “through a series of quests exclusively on Galxe.”
Per the announcement, participants in the campaign are invited to engage in a range of curated social tasks, each customized to increase engagement while offering a glimpse into the practical use cases of blockchain technology.
Upon completing the tasks, participants can score points and get featured in the leaderboard, which tracks progress. Top achievers of the program will experience “tangible value” in terms of a range of exclusive rewards, including premium Forbes-branded merchandise and complimentary Forbes subscriptions.
“We continuously strive to enhance the value we offer to our members– be it in the physical world, the Web2 space, or the emerging landscape of Web3,” Forbes’ Chief Growth Officer, Taha Ahmed, stated.
The partnership follows a series of initiatives Forbes has launched in the Web3 space, a testament to the company’s commitment to creating a blend of interactive digital experiences for its customers.
Catching Up with the Future
Forbes’ foray into the Web3 space started in 2021 when the magazine launched a 1:1 digital cover on Nifty Gateway. A year later, in the spirit of embracing the metaverse concept, Forbes hosted a virtual party for members only on Sandbox.
This was followed by the Forbes Digital Assets Store launch at the 2023 Decentraland Metaverse Fashion Week.
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