Vodafone Opts for Cardano in NFT Plans, Snubbing Ethereum

• This year, Cardano has made significant strides regarding development.
• The network’s advancements are translating into real-world adoption.
• Vodafone has sparked excitement by choosing Cardano over the competition. 

Despite recent regulatory troubles in the United States, Cardano has had a great year in network development, with upgrades ranging from node updates to governance and scalability.

As the network continues to evolve, it is beginning to attract greater real-world adoption and edge out competitors in some cases. In the latest instance, Vodafone, one of the world’s largest telecommunications companies, has revealed that it will launch an NFT collection on the Cardano network, snubbing other popular NFT venues like Ethereum, Polygon, and Solana.

Vodafone Chooses Cardano

On Tuesday, June 27, Vodafone’s German Customer Service Twitter account stirred up excitement within the Cardano community with a tweet hinting at the launch of an NFT collection on the Cardano network.

Amidst the speculation that followed the cryptic tweet, NMKR founder Patrick Tobler has confirmed that the German arm of the telecommunications giant would be launching an NFT collection on the Cardano network in a tweet on Wednesday, June 28. The mint will notably take place on the prominent NFT marketplace.

In conversation with DailyCoin, however, Vodafone insisted that it was still testing the waters and was yet to fully commit to launching an NFT collection.

Still, Vodafone hailed Cardano for its vibrant community, sustainability, and cross-chain capabilities in a message to community members on the project’s Discord server.

"The reason we chose this particular chain comes down to community, sustainability as well as cross-chain possibilities. We are still in the early stages of this project, so everyone who is here now is already a super early supporter and we appreciate that," the message read.

Vodafone has notably emphasized that any planned NFT collection would focus on “real utility and benefits for Vodafone customers.” Still, the firm maintained that it was yet to decide what these benefits would be and was open to suggestions from community members.

The team noted that it could only guarantee direct benefits to German customers but was exploring avenues to include the international community. 

The recent development has unsurprisingly sparked excitement within the Cardano community.

Cardano Community Excited

Prominent Cardano community influencer Chris O hailed the NMKR team for their effort, highlighting that Vodafone Germany had about 31 million customers and 40% of the market share. 

On the other hand, Cardano stake pool operator Stake With Pride asserted that the Vodafone adoption was just the beginning, suggesting that other telecommunications giants would soon follow suit.

It is worth noting that Vodafone is ranked amongst the ten largest telecommunications companies in the world, with an estimated 300 million mobile customers. Vodafone auctioned its first-ever SMS for $121,000 worth of ETH in December 2021.

Vodafone Germany did not immediately return a request for comment.

On the Flipside

• It is not immediately clear what the NFT project will focus on.

Why This Matters

Vodafone choosing the Cardano network for its NFT launch over competitors like Ethereum, Polygon, and Solana suggests that institutions are beginning to recognize its potential for real-world adoption.

Read this to learn more about one of the Cardano network’s most recent upgrades:

How Cardano Improves Node Performance in New Update

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