Van Gogh Reimagined: Spanish National Museum Mints Iconic NFTs

The iconic Post-Impressionist artist embarks on a journey to the digital world with a collection certified by Spain’s national museum.

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  • Thyssen-Bornemisza National Museum releases 100 Van Gogh NFTs.
  • Olyverse NFT platform aims to make classic art available to the public.
  • LG partnership enables Van Gogh NFTs to be displayed as real exhibitions.

The emblematic Dutch painter Vincent van Gogh makes a memorable entrance into the Web3 world. This has been made possible through a collaboration between the Spanish Thyssen-Bornemisza National Museum and Olyverse, a story-telling metaverse project focused on bringing culture and art to Web3.

The Thyssen-Bornemisza National Museum in Madrid, Spain, just became the first national museum around the globe to produce its own non-fungible tokens (NFTs). Carlos Grenoir, the CEO of the Olyverse Web3 project, stated: “By democratizing access to art through NFTs, we hope to enable individuals to experience Van Gogh’s works in a new way.”

Van Gogh NFTs Made for Real-Life Exhibition

The stunning digital collectibles are not just made to flex on social media or online galleries. Thanks to a partnership with the South Korean tech giant LGs, the acquired digital art NFTs can be incorporated into physical exhibitions via LG Smart TV screens.


LG jumped into Web3 with its own NFT marketplace and has been a Hedera (HBAR) council member for over three years. The company is working on an all-in-one solution for digital art collectors, making it easy to exhibit art pieces on home TVs and portable devices like digital frames.

On the Flipside

  • The inaugural 100-piece Vincent van Gogh NFT collection is only available on Telefónica’s NFT Marketplace, which might limit sales according to jurisdiction and regulations.

Why This Matters

Digital art collections are pivotal for the real-life adoption of blockchain technology.

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Tadas Klimasevskis

Tadas Klimaševskis is a Lithuanian journalist at DailyCoin, specializing in covering the lighter side of the crypto industry such as memecoins and pop culture in the metaverse. He has experience as a music artist, English language teacher, and freelance writer, and uses his creative writing skills to summarize valuable information in his work. He is also a strong believer in the potential of blockchain and spends his free time listening to music, traveling, and watching basketball games.