French Art Museum Unseals Van Gogh On-Chain Souvenir NFTs

Tezos blockchain to host Van Gogh’s color palette with the assistance of augmented reality and NFT technology.

Vincent van Gogh carrying an souvenir NFT through Starry Night themed landscape.
Created by Kornelija Poderskytė from DailyCoin
  • Musée d’Orsay art museum to offer visitors NFT souvenirs starting October.
  • The NFTs have gamified elements, focusing on Van Gogh’s final paintings.
  • This NFT collection is assisted with AR in a journey through the painter’s palette.

The Parisian art museum shook hands with the Tezos Foundation to implement NFTs as visitors’ souvenirs. This idea will be piloted in “Van Gogh in Auvers-sur-Oise: The Final Months.” This art exhibition opened on October 3rd, 2023, and encompasses Vincent Van Gogh’s last two months of living and painting.

During the premiere next Tuesday, both visitors of the Musée d’Orsay and online art collectors will be able to purchase one of the two NFTs. The first is an augmented reality NFT, taking digital art lovers across the iconic Dutch painter’s color palette. The second is an original NFT artwork by Keru – a youth-focused blockchain culture project in France.

What’s Included in Van Gogh’s Digital Souvenir?

The Orsay Museum in Paris has a long and rich history of giving a voice to underrated artists or those not confined by society’s boundaries.

“The Musée d’Orsay has a long lineage of collecting artists that might not have otherwise been accepted by traditionalists,” explains Valerie Whitacre, the Head of Art at TriliTech, which participated in the deal between Tezos Foundation and the Museum.

Initially, these digital souvenirs will cost $21 each, or 20 Euro. The total supply is limited to 2,300 NFTs. Here’s what extra perks the Van Gogh on-chain souvenirs include:

  • Entry to sweepstakes to win a lifetime ticket to The Orsay
  • Invitation to exclusive dinner parties at the Parisian Museum
  • Future drops on Tezos blockchain, rare item live auctions 

According to the Parisian museum’s official website, Van Gogh’s bi-dimensional art exhibition will last until February 4, 2024. Besides, a similar program has been established in the Los Angeles County Museum of Art (LACMA). 

Earlier this year, art collector Cozomo de’ Medici, who has been confirmed to be the iconic rapper & entertainer Snoop Dogg, donated 22 blue-chip NFTs to his hometown LA museum.

On the Flipside

The overall NFT market has taken a huge hit this year, with an over 40% plunge in total market cap and 40% decreased trading activity, according to NFT analytics firm NFTGo.

Why This Matters

NFT souvenirs bring a significant use case in the real world, as the Musée d’Orsay art museum in Paris is the 10th most visited museum around the globe.

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Tadas Klimasevskis

Tadas Klimaševskis is a Lithuanian journalist at DailyCoin, specializing in covering the lighter side of the crypto industry such as memecoins and pop culture in the metaverse. He has experience as a music artist, English language teacher, and freelance writer, and uses his creative writing skills to summarize valuable information in his work. He is also a strong believer in the potential of blockchain and spends his free time listening to music, traveling, and watching basketball games.