The Sandbox to Debut Major Fashion Brand Charles & Keith’s Web3 Experience

Charles and Keith store in The Sandbox metaverse.
  • The fashion house has lined up exciting events and prizes for the metaverse event. 
  • Charles & Keith will be making its Web3 debut in The Sandbox.

With spring around the corner, fashion brands are preparing new collections for the season. While many brands showcase their work on ramps and striking exhibitions, Singapore’s global accessories brand, Charles & Keith, takes it to the next level with its metaverse experience

The fashion house is expanding its reach to the metaverse by opening its virtual studio in The Sandbox. The brand looks to immerse its users into its spring 2023 campaign with exciting experiences.

In-house Experience in the Metaverse

Charles & Keith is inaugurating its metaverse experience, CHARLESKEITHHAUS, on March 13th, 2023. The experience will be modeled after their Spring 2023 campaign, highlighting original designs from the fashion house. 

Details in the virtual playhouse are curated to reflect the new collection’s colors, styles, and designs. The fashion brand will also set up an exclusive NFT gallery, exhibiting its recently released artworks.

In addition, Charles & Keith will invite users to explore the company’s heritage through quests, scavenger hunts, quizzes, and more. They will also host an open-to-all virtual rooftop concert by K-Pop artiste Apoki. 

The musician will don the new collection and play some of her hit singles, accompanied by virtual models showing off the brand’s designs on the ramp. Players can explore the metaverse fashion playhouse and participate in exciting activities until March 27th, 2023. 

The company aims to foster a community of fashion lovers via its unorthodox virtual fashion experience. While the brand has lined up many fun opportunities for its debut, the official blog post does not mention any rewards. 

On the Flipside

  • Gucci offered NFTs and special prizes to users who completed quests in its metaverse experience. 

Why You Should Care

Many mainstream fashion companies leverage the metaverse to exhibit their designs and connect better with their fans. Charles and Keith could greatly benefit from its experience in The Sandbox metaverse by cutting costs on exclusive fashion shows. The metaverse experience will allow them to advertise its collection in a fun and exciting way to users worldwide. 

Catch up on The Sandbox’s March Festival:
The Sandbox to Distribute $600K in Rewards at March Festival

Read about The Sandbox’s prior fashion collaboration:
Fashion Lead CFDA Makes Web 3.0 Debut, Celebrates 60th Anniversary in the Sandbox 

This article is for information purposes only and should not be considered trading or investment advice. Nothing herein shall be construed as financial, legal, or tax advice. Trading forex, cryptocurrencies, and CFDs pose a considerable risk of loss.

Insha Zia

Insha is a crypto journalist from Pakistan specializing in Web3 gaming and the metaverse. At DailyCoin, he hunts for breakthroughs, interesting stories, and upcoming developments in the metaverse and Web3 gaming space. Since 2019, Insha has authored and ghost-written hundreds of articles for some of the world’s top tech publications covering various topics ranging from crypto how-tos to opinion pieces. Insha has a background in Computer Engineering, graduating from UET, Peshawar. He has ample experience working as a developer and a data scientist. He is also an avid gamer and has been a vocal member of various gaming communities. Insha's favorite genres are MMORPG and FPS. His interest in Web3 gaming grew during the DeFi boom in 2021 when he tried and reviewed Web3 games as a hobby. Today, he is an active member of numerous web3 gaming communities, contributes to the growth of the space, and constantly reports on events. As a seasoned gamer, Insha also provides insight on several upcoming Web3 projects from a gamer’s point of view. Moreover, during his time in the Web3 gaming and metaverse space, Insha has built valuable relationships with CEOs and Presidents of upcoming projects. Insha plans on leveraging his connections to provide accurate reports and news to DailyCoin readers.