- The fashion house has lined up exciting events and prizes for the metaverse event.
- Charles & Keith will be making its Web3 debut in The Sandbox.
With spring around the corner, fashion brands are preparing new collections for the season. While many brands showcase their work on ramps and striking exhibitions, Singapore’s global accessories brand, Charles & Keith, takes it to the next level with its metaverse experience.
The fashion house is expanding its reach to the metaverse by opening its virtual studio in The Sandbox. The brand looks to immerse its users into its spring 2023 campaign with exciting experiences.
In-house Experience in the Metaverse
Charles & Keith is inaugurating its metaverse experience, CHARLESKEITHHAUS, on March 13th, 2023. The experience will be modeled after their Spring 2023 campaign, highlighting original designs from the fashion house.
Details in the virtual playhouse are curated to reflect the new collection’s colors, styles, and designs. The fashion brand will also set up an exclusive NFT gallery, exhibiting its recently released artworks.
In addition, Charles & Keith will invite users to explore the company’s heritage through quests, scavenger hunts, quizzes, and more. They will also host an open-to-all virtual rooftop concert by K-Pop artiste Apoki.
The musician will don the new collection and play some of her hit singles, accompanied by virtual models showing off the brand’s designs on the ramp. Players can explore the metaverse fashion playhouse and participate in exciting activities until March 27th, 2023.
The company aims to foster a community of fashion lovers via its unorthodox virtual fashion experience. While the brand has lined up many fun opportunities for its debut, the official blog post does not mention any rewards.
On the Flipside
- Gucci offered NFTs and special prizes to users who completed quests in its metaverse experience.
Why You Should Care
Many mainstream fashion companies leverage the metaverse to exhibit their designs and connect better with their fans. Charles and Keith could greatly benefit from its experience in The Sandbox metaverse by cutting costs on exclusive fashion shows. The metaverse experience will allow them to advertise its collection in a fun and exciting way to users worldwide.
Catch up on The Sandbox’s March Festival:
The Sandbox to Distribute $600K in Rewards at March Festival
Read about The Sandbox’s prior fashion collaboration:
Fashion Lead CFDA Makes Web 3.0 Debut, Celebrates 60th Anniversary in the Sandbox
