Fashion brands are among the quickest to join Web 3.0 and begin selling luxurious and limited-edition digital goods or NFTs. 

Fashion brands have been among the fastest to get onboard with Web 3.0 to begin selling luxurious, limited-edition digital goods and NFTs.

Gucci becomes the latest, teaming up with global entertainment brand SUPERPLASTIC to create ‘SUPERGUCCI,‘ a three-part series of unique NFTs. The top of the line collection was co-created by Gucci’s Head Designer Alessandro Michele, and contemporary artists Janky & Guggimon.

SUPERPLASTIC is the world’s top creator of animated celebrities, designer toys, and apparel. The company has partnered with renowned brands and celebrities such as Gorillaz, Rico Nasty, J Balvin, Steve Aoki, Addfuel, McBess, and is now co-designing NFTs through Gucci Vault, the experimental online space of the Italian fashion house.


The NFTs combine classic Gucci patterns with SUPERPLASTIC’s bold characteristics. Each buyer will also receive an 8-inch tall white ceramic SUPERGUCCI SuperJanky sculpture, hand-made by Gucci’s ceramists in Italy.

SUPERGUCCI launches on the 1st of February.

On the Flipside

  • SUPERPLASTIC is set to release the exceptional ‘HEADTRIPZ NFT collection in the next few days.
  • Gucci successfully blends past, present, and future styles by cherishing its classic designs while moving to be a part of the Web 3.0 space.

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