Fashion brands have been among the fastest to get onboard with Web 3.0 to begin selling luxurious, limited-edition digital goods and NFTs.
Gucci becomes the latest, teaming up with global entertainment brand SUPERPLASTIC to create ‘SUPERGUCCI,‘ a three-part series of unique NFTs. The top of the line collection was co-created by Gucci’s Head Designer Alessandro Michele, and contemporary artists Janky & Guggimon.
SUPERPLASTIC is the world’s top creator of animated celebrities, designer toys, and apparel. The company has partnered with renowned brands and celebrities such as Gorillaz, Rico Nasty, J Balvin, Steve Aoki, Addfuel, McBess, and is now co-designing NFTs through Gucci Vault, the experimental online space of the Italian fashion house.
Sponsored
The NFTs combine classic Gucci patterns with SUPERPLASTIC’s bold characteristics. Each buyer will also receive an 8-inch tall white ceramic SUPERGUCCI SuperJanky sculpture, hand-made by Gucci’s ceramists in Italy.
SUPERGUCCIÂ launches on the 1st of February.
Transcending the confines of time and space, the first ten #SUPERGUCCI NFTs created by @superplastic and the House represent a visionary path of experimentation into the metaverse. Discover more about the drop https://t.co/zifYOyUOsa #AlessandroMichele #GucciVault pic.twitter.com/SHhMPkPraz
— gucci (@gucci) January 18, 2022
On the Flipside
- SUPERPLASTIC is set to release the exceptional ‘HEADTRIPZ‘Â NFT collection in the next few days.
- Gucci successfully blends past, present, and future styles by cherishing its classic designs while moving to be a part of the Web 3.0 space.
