- TON expands its Telegram integration.
- Toncoin ecosystem TVL reaches record high.
- Telegram Mini Apps and games have a key role.
Web3 promises to dramatically change how the Internet works, making it more user-centric and decentralized. However, so far, getting real users has been a major challenge for developers. This is where The Open Network (TON) has a distinct advantage over others.
Thanks to its integration with Telegram, a messenger app with over 1 billion users, TON can bring Web3 to its users. If even a small percentage of Telegram users start interacting with its Web3 apps, this would profoundly affect adoption.
TON and Telegram Integrate for Web3
TON blockchain is expanding, thanks largely to its Telegram integration. On Thursday, August 22, Bybit released a report detailing the current state of the TON ecosystem. The report offered insights into how this Layer 1 blockchain network is leveraging its integration with Telegram to drive Web3 adoption.
Sponsored
Originally developed by the Telegram team, TON became a community-driven project, largely due to regulatory pressure. Still, despite its official independence from Telegram, TON is deepening its integration with the app. This integration is the key to its strategy, enabling it to onboard a portion of Telegram’s one billion users.
Clicker Apps Were Key to TON’s Success
This strategy went into high gear with Telegram Mini Apps (TMAs), third-party apps available through the Telegram app. These apps enable users to access Web3 applications easily without managing crypto wallets or even leaving the app.
The most engaging among these were clicker apps, which reward users with small quantities of crypto whenever they click a button. Apps like these are an example of how easy it is for users to get into Web3. This was key to attracting users, translating to TON’s recent success.
TON Experiences Strong Growth Thanks to Telegram
The TON ecosystem has seen impressive growth over the past year, with several key metrics underscoring its rising popularity. Its native token is up 368% year-to-date, outperforming many other major cryptos, including Bitcoin and Ethereum.
This growth is further reflected in the Total Value Locked (TVL) within the TON ecosystem. This metric, now at $500 million, reached an all-time high of over $770 million in July. For comparison, in January 2023, TON’s TVL hovered at around $600k, showing a 100x increase since then.
Additionally, the number of daily active addresses on the TON network has skyrocketed, increasing from around 8,000 to an all-time high of 505k. Compared to Telegram’s 1 billion users, this figure shows just how much space for growth there still is.
On the Flipside
- TON’s Web3 games face issues, including botting and low user retention.
- Clicker apps inflate network traffic, as each click is typically registered as a unique transaction.
Why This Matters
By leveraging Telegram’s vast user base, TON has the potential to introduce decentralized applications and blockchain technology to millions of users.
Read more about Telegram’s security vulnerabilities:
Telegram Suffers Security Exploit: Are You at Risk?
Read more about memecoins on TRON:
Tron Jumps on the Solana Memecoin Craze, SunPump Cleans Up
