How Starbucks Customers Can Earn Points in New NFT Loyalty Program

• Starbucks is releasing its second limited-edition NFT collection. 
• Starbucks’ new NFT collection will reward users with points.
• Find out how users can earn those points and what they can get with them. 

Having debuted the beta version of its loyalty program in December 2022, Starbucks could be brewing a public launch soon. After meeting with profound success in selling out its first set of limited edition NFTs, the coffee giant is back with another exclusive collection, this time offering loyalty points to fans. 

Coffee Included? 

Coffee icon Starbucks is launching its second limited-edition NFT collection on Wednesday, April 19, commemorating its legacy. Starbucks’ The First Store Collection, featuring 5,000 unique NFT stamps on Polygon, is set to go live on Nifty Gateway for $100 a piece, similar to the previous collection. 

Each NFT will showcase a multimedia collage of photos, in-store texture, and prominent icons, paying homage to the chain’s first store in Pike Place Market, Seattle. What’s interesting about the NFT collection is that, unlike the previous collection, buyers can earn 1,500 loyalty points in the Starbucks Odyssey app. 

What users can get with points in the Starbucks Odyssey App

Holders can use those points to access special programs, promotional offers, and Stamps, among other benefits available in the loyalty program. However, those points will be deducted if the holder decides to sell their NFT. 

Here’s a list of what users can get with their points: 

• Custom Starbucks merchandise. 
• Exclusive coffee preparation classes.
• Ability to donate to charitable causes. 
• NFT customized goodies. 
• Free in-store drinks every day for 30 days. 

What’s the Catch? 

Only users with access to the Starbucks Odyssey app can reap the rewards. Starbucks debuted the closed beta version of its loyalty program in December last year, accepting select users on the waitlist.

The company received an overwhelming response from coffee lovers, with hundreds of thousands of fans flocking to join the waitlist. Given the success of its NFT collections, Starbucks has hinted at rolling out the public version of its loyalty program soon in an email to its beta users. 

Starbucks The First Store Collection NFT promotion.

While the NFT collection is set to go live at midnight PST on Wednesday, users holding a minimum of two Starbuck Journey Stamps NFTs can get in early three hours before launch. 

Although Starbucks has set a purchase limit of one Stamp per member, it’s hard to tell if there’d be any NFTs left by the time early minting is over. This is considering Starbucks’ first set of 2000 limited edition NFTs sold out in 18 minutes. 

On the Flipside

• Starbucks’ free NFT collection, Stamps, saw impressive numbers in secondary sales generating over $170,000 in trading volume in March. 
• Starbucks’ free NFTs from the Holiday Cheer Journey collection are worth over $1,500.
• Adidas recently released an NFT collection that rewards users with loyalty points and benefits similar to Starbucks’ Odyssey program. 

Why You Should Care

Starbucks is undoubtedly one of the largest coffee companies in the world, with over 31,000 stores spanning the globe. The coffee titan’s Web3 move could provide customers a sustainable and rewarding experience through its loyalty program app. 

Read more about how Starbucks entered Web3: 

Starbucks to Launch NFT Collection for Coffee Lovers 

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