Adidas Kicks Off ALTS Dynamic NFT Collection with Chapter 1

Adidas has launched the third and final phase of its Into the Metaverse project, ALTs by Adidas.

Adidas Indigo Herz BAYC promoting ALTS dynamic PFP NFT collection.
  • Adidas has released the final phase of its Into The Metaverse collection. 
  • ALTs by Adidas features unique perks and benefits for holders. 
  • Adidas takes an innovative approach to its new experience

As NFTs continue to gain momentum, many global companies are reigniting their plans to enter the booming sector. One of which is Adidas with its latest venture. The international lifestyle brand is back with an exciting final chapter of its metaverse initiative, ALTs by Adidas, a dynamic NFT collection aimed at digitally transforming the brand. 

Stepping Back

ALTs by Adidas is a dynamic Profile Picture (PFP) NFT collection that transforms based on holders’ decisions and individual journeys. The project is the third and final phase of Adidas’ Web3 Roadmap. Adidas’ new experience is centered around brand identity and community participation, serving as an NFT-backed loyalty program. Users must burn their Into the Metaverse NFTs to mint ALTs and participate in the experience. 


After users get their Adidas NFTs, they can start their journeys in Chapter 1: ALT[er], choosing from eight unique ALT[er] egos that will determine their journey. Each trait comes with varying rarities and perks, such as specialized experiences, in-game benefits, and more.

After participants choose their ALT[er] egos, they can indulge in a three-chapter interactive storyline. They’ll receive a unique PFP with their trait combinations and a rarity rank upon completion.

Here’s a quick list of universal utility ALT holders will earn: 

  • A stake in the ALTs by Adidas ecosystem.
  • Holders can access Intellectual Property (IP) related to their NFT. 
  • Token-gated Discord channel.
  • Exclusive access to games and metaverse projects. 
  • Invitations to holders-only community gatherings. 
  • ADICLUB rewards and benefits. 
  • Access to limited edition virtual wearables. 

At press time, the Into the Metaverse NFT collection has a floor price of 0.57 ETH or approximately $1,100, reporting over $97 million in trading volume. ALTs by Adidas have a floor price of 0.59 ETH or roughly $1,141, generating about $640,000 in trading volume. 

On the Flipside

  • Competitor sneaker and lifestyle brand Nike generated more profit than Gucci, Tiffany, and Adidas combined in 2022 with NFT sales. 

Why You Should Care

Adidas is one of the leading sports and lifestyle brands in the world. Adidas embracing Web3 in its NFT-backed loyalty program could propel adoption among billions of its users and customers in a fun and exciting way. 


Read how Reddit’s NFT shop crashed in anticipation of its NFT collection: 

Reddit NFT Shop Crashes as New 3rd Gen Collection Empowers Artists

Read about Adidas’ previous Web3 initiative: 

Adidas Kicks Off Its First Digital Wearables Collection 

This article is for information purposes only and should not be considered trading or investment advice. Nothing herein shall be construed as financial, legal, or tax advice. Trading forex, cryptocurrencies, and CFDs pose a considerable risk of loss.

Insha Zia

Insha Zia is a senior journalist at DailyCoin covering crypto developments, especially in the Cardano ecosystem. With a Bachelor of Science in Computer Systems Engineering, he delivers high-quality articles with his technical background and expertise in data analysis and programming languages, aiming to educate and inform readers accurately, transparently, and engagingly. Insha believes education can drive mass adoption of the crypto space, and he is committed to giving DailyCoin readers a better understanding of the technology.