- Floki sponsors two League Legends cricket teams.
- The crypto project aims to gain exposure to the South Asia market.
- Sponsorship includes promoting Floki’s sister token, TokenFi.
Cryptocurrency firms have a history of aggressively pursuing sporting partnerships. The intention is to tap into the passion of fans and increase brand exposure, especially among tech-savvy millennials and Gen Z. Various crypto platforms have inked high-profile deals across football, MMA, motorsports, and more.
Continuing this trend, meme coin Floki has partnered with the Manipal Tigers and the Bhilwara Kings, who ply their trade in the Indian League Legends cricket tournament. Floki sees this as an immense opportunity to drive awareness and adoption among new demographics who will be exposed to the cryptocurrency brand.
Floki X Cricket
Floki recently announced a sponsorship deal to drive brand awareness and adoption among a cricket audience. The Floki logo will be placed on the back and upper arm of the Manipal Tigers shirt, while the TokenFi logo will be placed in the same position on the Bhilwara Kings shirt. TokenFi is the sister token to Floki, it enables real-world tokenization and is paid as staking rewards to Floki stakers.
Sponsored
In addition to the on-shirt branding, the deal also includes broadcast promotion, social media integration, use of player imagery, and more. With 19 matches scheduled from November 18th to December 9th, the sponsorship provides regular opportunities for exposure, particularly as Manipal Tigers and Bhilwara Kings go head to head in the “clash of the tokens” match on November 24th.
“This marketing move is a strong and strategic partnership that will push the Floki and TokenFi brands into the mainstream in India and South Asia and further legitimize them worldwide,” stated Floki.
Floki expects exposure to Legends League Cricket will reach over 700 million fans worldwide, particularly in Asia, which is seen as a key region for cryptocurrency adoption in the coming years.
Legends League Cricket
Legends League Cricket is a global T20 cricket tournament featuring retired star players from across top cricketing nations. Six teams will compete in the group stage beginning November 18, leading to two qualifying matches for the final on December 9.
Sponsored
T20 is a shortened version of a standard cricket game, where each team gets a single innings each of 20 overs. Each over involves 6 deliveries to the batsman. T20 games usually last around 80 minutes per inning.
According to viewership data, Legends League Cricket garnered massive engagement with around 550 million social media interactions and TV ratings 7-10 times higher than any other international T20 league watched in India outside of the Indian Premier League. Last year’s tournament attracted 320 million viewers.
The tournament’s snappy franchise-based format appeals to fans’ nostalgia, as legendary cricketers from the past compete.
On the Flipside
- Floki has a history of sponsorship of sporting events, including the recent World Table Tennis Championships Finals.
- Legends League Cricket features retired stars which appeal to nostalgic older fans, not just younger audiences.
- Cricket is most popular in India, Pakistan, and Sri Lanka, suggesting Floki sees these countries as key growth regions.
Why This Matters
By aligning with cherished cricket stars, Floki is not just expanding its visibility, but also crypto’s credibility in South Asia and beyond. With strategic marketing moves like this, Floki is playing the long game by aiming to convert sports fans into crypto enthusiasts.
Learn more about the surging popularity of TokenFi as Binance gets involved:
Binance Boosts Floki Staking As TokenFi Lockup Crosses $73M
Find out why a former Ethereum advisor blasted the project as a Cardano copycat here:
Ethereum Slammed as Cardano Wannabe by Former ETH Advisor
