- The Viking dog-themed crypto storms into Times Square, New York.
- Floki DeFi hits an all-time high of $420M, now leading among meme coins.
- Total Value Locked (TVL) on TokenFi surpasses all competing meme coins combined.
The popular Viking dog-themed cryptocurrency Floki (FLOKI) storms into midtown Manhattan to raise awareness about blockchain technology. The groundbreaking announcement on Medium unveils an aggressive marketing campaign for FLOKI, which is set to take over Times Square in New York for three months.
Advertising crypto projects in Times Square is a popular marketing technique in the blockchain industry because Times Square is visited by millions of people every day, due to its multi-functional status as a tourist attraction, entertainment hub, and popular neighborhood in Manhattan, NYC. The board will flash a 10-second advertisement for a minimum of 4 times per hour, airing for 20 hours a day.
The HD LED screen will make sure that FLOKI stays on Times Square Plaza permanently for 90 days, starting from March 15, 2024. Intriguingly, the digital billboard covers 1,624 square feet of viewable space, which is estimated to be larger than the average Manhattan residence.
FLOKI Goes Parabolic As Total Value Locked Hits $420M
The recent rally for FLOKI has been nothing short of impressive. BNB chain’s canine crypto FLOKI outperformed several competing meme coins and secured a spot in crypto’s TOP 100 by global market capitalization.
Sponsored
Floki supporters credit the meme coin’s dramatic 552% price appreciation to its thriving DeFi ecosystem, which has been the development team’s key focus during the crypto bear market. Floki’s staking platform TokenFi aims to be at the forefront of Floki’s renewed utility drive, tackling the Real World Asset (RWA) market before their competitors.
This approach has brought nothing but success for Floki’s staking platform, employing a dual token model. While crypto enthusiasts stake Floki (FLOKI) on BNB Chain or Ethereum, they can choose between various staking contracts offering up to 66.23% APY.
Sponsored
With TokenFi’s assets under management valued at $35,552,723 at the time of publication, Floki’s DeFi ecosystem is worth more than that of Dogecoin’s (DOGE), Shiba Inu’s (SHIB), Bonk’s (BONK), Dogwifhat’s (WIF) and Pepe’s (PEPE) combined.
At press time, the Viking dog-themed meme currency Floki (FLOKI) is exchanging hands at $0.0001942, gaining an extra 45% over the past 24 hours. That puts FLOKI in the #67 position by global market cap, valued at $1,901,081,601.
The growth over the past month has been undeniable. Floki inked 552% gains in the last 30 days, with 229% of the gains coming over the past 7 days. Quickly approaching $2 billion, this represents a 7x price surge since February 7, 2024, when FLOKI’s global market cap stood at $276 million.
On the Flipside
- Besides its decentralized finance platform, Floki has grasped the attention of cryptocurrency aficionados on Binance.
- The leading crypto exchange offers up to 21.9% APY on FLOKI and pays out the staking rewards in FLOKI, rather than TOKEN.
- This dominance is also evident in Floki’s trading volume, with over 40% of FLOKI’s trades occurring on Binance.
Why This Matters
Times Square is a symbol of New York and is labeled as the busiest attraction in the United States. Therefore, this marketing campaign has the potential to bolster crypto adoption beyond meme currencies.
Discover DailyCoin’s trending crypto news:
Binance Labs Ends Incubation S6 Program with 7 Investments
Tesla’s Bitcoin Wallet Data Change: Mistake or Buying Spree?
