- Crypto exchange Crypto.com has once again ventured deeper into the football sector.
- The soon-to-commence SuperCup is getting a crypto boost.
- The exchange continues to expand its presence across the sports industry.
From entertainment to arts and sports, the crypto industry has been integrated across various sectors over the past years, testifying to its growing influence and popularity. Among these, the football industry has emerged as a prominent focus, with various exchanges and institutions forming partnerships to capitalize on the intersection.
Continuing the trend, Singapore-based crypto exchange Crypto.com unveiled a high-profile collaboration.
Crypto.com Joins UEFA
A Wednesday, August 14, 2024 announcement has revealed that Crypto.com will join the UEFA Champions League as a global cryptocurrency platform partner and an official global sponsor.
Sponsored
The announcement comes after reports in March indicated that UEFA had begun accepting formal offers from potential cryptocurrency exchange sponsors for the upcoming 2024-27 Champions League.
Crypto.com’s multi-year partnership will be unveiled at the UEFA Super Cup, which will be held today, Wednesday, August 14, 2024, at the National Stadium in Warsaw, Poland. The high-profile match between Real Madrid and Atalanta will be held there. The global sponsorship will feature an array of initiatives, including in-stadium activations, broadcast integrations, and innovative advertising campaigns.
UEFA marketing director Guy-Laurent Epstein emphasized the importance of the collaboration with Crypto.com, stating, “This collaboration marks an exciting new chapter for the UEFA Champions League, as we embrace innovative technologies to enhance the experience for our fans and community.”
The latest venture builds on other sports-related partnerships by Crypto.com in previous years.
Crypto.com and FIFA
In March 2022, the exchange announced one of its biggest sports deals when it became the official crypto sponsor of the 2022 FIFA World Cup.
The collaboration followed the exchange’s attempted partnership with UEFA in the same year, which involved inking a deal for £428 million over five seasons. However, the collaboration failed due to regulatory concerns.
Crypto.com has also been linked with other sports stars such as LeBron James, Formula 1, the UFC, and the Italian ‘Serie A’, and its collaboration with the UEFA Champions League marks another major one for its books.
On the Flipside
- Other exchanges, such as OKX, have also tapped football partnerships with soccer clubs.
- In April 2024, Crypto.com unveiled a partnership with rap star Eminem.
- Two popular football figures recently raised eyebrows for the promotion of a Solana-based memecoin “with no intrinsic value.”
Why This Matters
The UEFA Champions League, with an estimated two billion viewers annually, offers a massive platform for exposure, and the partnership with Crypto.com could extend the cryptocurrency industry’s reach to a wider and more diverse audience.
Read this article to learn more about other sponsorships by Crypto.com
Bitcoin Beats Dogwifhat to Vegas Sphere Thanks to Crypto.com
Mt.Gox prepares to move forward with settlements for pending creditors. Read more here:
BitGo Moves BTC in the Billions: Final Mt.Gox Payouts Ahead?
