Crypto.com Signs Sponsorship Deal with FIFA, and Becomes an Official Sponsor of the 2022 World Cup

Singapore-based crypto exchange, Crypto.com, has announced one of its biggest ever sports deals as it became the official crypto sponsor of the 2022 FIFA world cup, scheduled to be held in Qatar this Fall. 

The deal was confirmed in a statement released late on Tuesday. The international governing body of association football, FIFA, announced:

“The company will be the exclusive cryptocurrency trading platform sponsor of Qatar 2022 and will benefit from significant branding exposure both within and outside the tournament’s stadiums.”

Expanding Its Global Reach Through Sports

The FIFA World Cup Qatar 2022 offers potentially the biggest ever audience for the Singapore-based crypto exchange with the 2018 FIFA World Cup held in Russia having reportedly hit a record 3.572 billion viewers – nearly half of the world’s population.

Crypto.com has been expanding its global reach, using sports as a medium. Its latest high-profile sponsorship deal comes months after the exchange said it would replace Staples as the title sponsor of the iconic downtown Los Angeles arena.

While the exchange has been linked with NBA star LeBron James, Formula 1, the UFC, and the Italian ‘Serie A’, the FIFA World Cup is one of the biggest stages in the world for Crypto.com to be marketed.

On the Flipside

Why You Should Care

The sponsorship deal is likely to help Crypto.com reach a wider international audience, given the popularity of the FIFA World Cup.

This article is for information purposes only and should not be considered trading or investment advice. Nothing herein shall be construed to be financial legal or tax advice. Trading Forex, cryptocurrencies, and CFDs poses a considerable risk of loss

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Milko Trajcevski has been in the crypto world for years, and as such has gathered both a skill for writing as well as a native prowess when it comes to understanding everything that occurs within that world. Through skilled writing and determination, he covers articles about cryptocurrency, tokens, blockchain, crypto-asset regulations, crypto wallets, exchanges, liquidity, DApps, forks, mining, security, and blockchain technologies. He is a professional with a track record of proven expertise within the crypto space.