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- Gemini has signed a sponsorship deal with a football club.
- The deal comes after the exchange’s founders invested millions in Bitcoin into the club.
- The sponsorship money will be paid in Bitcoin.
Cryptocurrency exchange Gemini has signed a multiyear Bitcoin sponsorship deal with Real Bedford football club.
Based out of McMullen Park, Real Bedford FC is an English football club founded in 2002 as a merger between Bedford United and US Valerio. Peter McCormack, the host of the popular podcast What Bitcoin Did, co-owns the club.
Gemini’s Deal with Real Bedford FC
Bedford Independent reported on July 1 that Gemini has signed a five-year sponsorship with Real Bedford FC, about two months after the exchange’s founders, Tyler and Cameron Winklevoss, invested $4.5 million in Bitcoin into the club.
Sponsored
The contract marks one of the longest multi-year shirt sponsor deals outside of the UK’s professional game and seeks to support Real Bedford’s continued success and boost opportunities for underprivileged children in the local community.
Per the report, the sponsorship money will be paid upfront and entirely in Bitcoin.
“Through our investment, Real Bedford’s balance sheet will be fortified with digital assets, giving them advantages on and off the pitch. We can’t wait to see what the club achieves in the coming years,” Gemini’s COO, Marshall Beard, stated.
Gemini’s business relationship with Real Bedford FC began in 2022, shortly after McCormack completed the club’s acquisition on the back of various business ventures linked to Bitcoin.
Sponsored
Since McCormack took the reins, Real Bedford FC has fully integrated Bitcoin into its infrastructure, allowing players to receive payments in BTC and fans to purchase tickets and merchandise using the crypto asset.
Bitcoin exchanged hands at $62,885 at press time after gaining 2.27% in the last 24 hours, CoinMarketCap data shows.
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