Video Game Giants Look To Make Blockchain Games Mainstream

Ryo Matsubara, the Representative Director at Oasys, opened up about blockchain games and the technology’s steps towards traditional video games.

Video Game Giants are Looking to Make Blockchain Games Mainstream

In a recent interview, Ryo Matsubara, the Representative Director at Oasys opened up about blockchain games and the technology’s steps towards traditional video games. 

While sharing his thoughts, Matsubara remarked that industry leaders such as Bandai Namco, Square Enix, and SEGA, among others, were eyeing the blockchain market. 

Blockchain Is the “New Model” of Gaming

Speaking at the Tokyo Games Show 2022, Matsubara shared that industry giants like Bandai Namco and SEGA were eyeing the blockchain space. Allegedly, the companies are not interested in simply jumping on the bandwagon, but in actively working to progress the industry with a long-term vision. 


"We have a shared vision about blockchain at the executive level. They don't [want to] change that policy. They really understand the future adoption of blockchain. They're not thinking about, you know, just the revenue, they want to create the next future [of gaming],” explained Matsubara.

When asked if these companies were looking to integrate blockchain into games, Matsubara affirmed that they were coming up with new games.

The reason for this, according to Matsubara, is that blockchain represents a whole new model of gaming, and needed time to “mature” before devs could entwine it with the existing games industry. 

He added, “When the model is fixed, becomes sustainable and successful, then strong [popular] IPs will be added.”

GameStop, Ubisoft, and Epic Already in on Blockchain Games

Recently, Blankos Block Party became the first blockchain-based game to make its way to the Epic Games Store, while Gala Game’s GRIT is set to make its debut at a later date. Moreover, Epic Games has consistently voiced its optimism about blockchain games. 


Earlier this year, GameStop finally launched its NFT marketplace and independent wallet, while Square Enix and Ubisoft have been making investments into NFTs for some time. Ubisoft even collaborated with The Sandbox for a special Rabbids event. 

Matsubara claims that SEGA, Bandai Namco, and other giants are subsequently looking to enter the space and experiment with blockchain. 

On the Flipside

  • As Matsubara pointed out, there is still a lot of apprehension and animosity towards NFTs and P2E models amongst the general gaming community. 
  • He also noted that, as it stands, blockchain games place too much emphasis on the price of their tokens, rather than the quality of the games themselves. This causes the audience to more focused on “speculation”, than gameplay. Matsubara opined that eventually the consensus will flip, and blockchain games will be hyped, not the tokens.

Why You Should Care

Blockchain is expected to revolutionize traditional gaming, and the transformation has already begun started. Industry giants like Ubisoft, GameStop, SEGA, Square Enix, and others have already taken the leap of faith, and it’s only a matter of time before more companies tinker with the blockchain and make it mainstream. 

This article is for information purposes only and should not be considered trading or investment advice. Nothing herein shall be construed as financial, legal, or tax advice. Trading forex, cryptocurrencies, and CFDs pose a considerable risk of loss.

Nitisha Upadhye

Nitisha is a freelance crypto gaming reporter and journalist. Her areas of specialization are Play to Earn, NFT games, GameFi, and blockchain gaming – including, but not limited to – Axie Infinity, Splinterlands, The Sandbox, My Neighbor Alice, and projects under Gala Games and Animoca Brands. Before joining DailyCoin, Nitisha actively worked in video game and esports media outlets and reviewed crypto exchanges. Understanding that it's only a matter of time before blockchain changes the gaming industry, Nitisha began covering P2E games at DailyCoin.