Thailand Is Tightening Regulations on Crypto Ads

Ads will have to provide a balanced view of potential risk and returns.

Thailand Crypto Regulation

Thailand is tightening regulations on the crypto industry. The Securities and Exchange Commission (SEC) of Thailand has recently implemented new rules regarding advertising.

Ads Will Have to Provide Risk Disclosure

As reported by Reuters, one of the new rules that the SEC is introducing is that ads must clearly show investment risks in advertisements and provide a balanced view of potential risk and returns. In addition, regulators must receive information on advertising terms. The operators will have 30 days to comply with the new rules.

The new regulation is targeting crypto companies’ ads. Recently, the companies were heavily advertising on billboards throughout the city’s capital Bangkok, as well as on digital media.

"Operators must give details of ads and spending including the use of influencers and bloggers to the SEC including terms and time frame," stated the SEC.

Thai Regulators Already Handed Out Fines

Thailand authorities are handing out fines to crypto companies. SEC fined Thailand-based cryptocurrency exchange Bitkub 8.53 million Baht ($231,670.75) for insider trading.


The fine was issued against Samret Wajanasathian, chief technology officer of Bitkub Blockchain Technology Co, who has been accused of progressively buying 61,107.66 Bitkub coins (KUB), worth 1.99 million Baht.

On the Flipside

  • Despite local authorities potentially recognizing digital assets as an investment product, their extreme volatility poses risks to the financial system. Authorities will also collaborate to adopt proper safeguards for future financial securities.
  • BOT warned commercial banks against a “direct involvement” in trading cryptocurrencies, citing their high volatility and potential risks.

Why You Should Care

The Central Bank of Thailand (BOT) is currently working on its central bank digital currency. BOT claims to be “among the first central banks to recognize the importance of CBDC as a novel financial infrastructure.”

More about crypto adoption and regulations in Thailand:


Central Bank of Thailand Reveals Plan to Test Retail CBDC

Thai SEC Fines Bitkub Blockchain Tech 8.5m Baht for Insider Trading

This article is for information purposes only and should not be considered trading or investment advice. Nothing herein shall be construed as financial, legal, or tax advice. Trading forex, cryptocurrencies, and CFDs pose a considerable risk of loss.

Paulina Okunyte

Paulina is a writer, reporter, and digital craftswoman. Her educational background extends from anthropology to IT & multimedia. She has experience working with tech startups, as well as mastering the craft of journalism. At DailyCoin, Paulina focuses on the world of metaverses, NFT marketplaces, NFT art, and blockchains backing NFT technology.