This year’s Super Bowl was marked with a flamboyant performance by Bad Bunny, a Seattle Seahawks victory over the New England Patriots & way less crypto ads than the year before. However, Coinbase’s nostalgic Backstreet Boys “Everybody” sing-along stood out from the crowd.
Most of the tech-related ads were rather focused on artificial intelligence (AI), but Coinbase’s low-definition graphics retro-style advertisement has caught the public’s eye for all the wrong reasons.
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In one viral video on X, a company of friends is filmed showing indecent finger gestures towards the TV after finding out the iconic Backstreet Boys’ karaoke joint was a Coinbase ad.
Coinbase’s “Everybody” Ad Booed By Some
The flashing of derogatory gestures wasn’t the only negative sentiment floating around the Coinbase ad on this year’s Super Bowl. Crypto enthusiasts like Alex allege that Coinbase “Coinbase burned the bridge to the mainstream..”, implying that the ad is low-effort, going as far as to claim Coinbase hasn’t treated them fairly.
However, Coinbase’s team was proud of the fact that they got millions of people to sing the song along with them during the big game of the year. Also, the new retro advertisement ended up on the Las Vegas Sphere, a round-shaped multi-functional centre that serves as one of the best advertising spaces across the globe.
The market critics are pointing their fingers at Coinbase’s (COIN) shares dropping beyond 31% in a month. Whether there’s trust issues or not, the 47% COIN share drop since last quarter can be attributed to the broader market downturn, as Coinbase remains the leading crypto exchange in the United States by trading volume.
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A 60-second karaoke-style spot with retro graphics flashing lyrics to Backstreet Boys’ “Everybody (Backstreet’s Back)” tweaked to push “Crypto is for everybody / Coinbase is for everybody.”
Critics called it low-effort, nostalgic bait without explaining crypto’s value, poorly timed amidst crypto winter vibes. Ad reviews gave it failing marks for zero substance; others saw it as confusing or “scaring the hoes” energy.
They owned it hard on X/social: “If you’re talking about it, it worked. Crypto is for everybody.”
Right after/on Super Bowl night (Feb 8, 2026), Coinbase extended the campaign by putting the iconic song’s karaoke visuals on the Sphere’s Exosphere (world’s largest LED screen in Vegas).
