SBI Holdings Taps Chiliz to Debut Sports Fan Tokens in Japan

SBI Holdings doubles down on Web3 initiatives in Japan with a new partnership.

Japanese all-time greatest football team posing on a red coin.
Created by Gabor Kovacs from DailyCoin
  • SBI Holdings has announced a new partnership.
  • The partnership was forged by the company’s digital asset arm.
  • The partnership aims to “revolutionize the sporting experience for Japanese fans.”

The digital asset arm of SBI Holdings announced on Thursday plans to offer top sporting fan tokens to Japanese enthusiasts through a joint venture with Chiliz.

Founded in 2018, Chiliz provides a blockchain platform for fandom marketing and unique fan engagement in sports and entertainment. The company has partnerships with various sports giants, such as FC Barcelona, Manchester City, and Inter Milan.

Revolutionizing Japanese Fan Communities

According to a press release dated May 9, SBI Digital Asset Holdings Co., Ltd (SBI DAH) and Chiliz plan to forge a joint venture partnership that will “revolutionize” the sporting experience for Japanese fan communities.


“Collaboration will revolutionize the sporting experience for Japanese fans with all-new rewards such as game-day activations and voting rights on fan-related decisions, including those of Paris Saint-Germain and FC Barcelona,” the statement read.

Noting that the partnership made a milestone in merging blockchain and fan communities, SBI DAH said Japanese fans will “gain unprecedented access” to purchase and trade fan tokens of top soccer clubs, such as Arsenal, AC Milan, Manchester City, FC Barcelona, Inter Milan, and Paris Saint-Germain.

Once established, Chiliz plans to integrate the joint venture with its global operations and network to allow Japanese fans to engage in worldwide fan communities. The integration will receive the support of the SBI Group, which has a network of over 50 million clients across all its services.

Per the statement, SBI DAH will also join the Chiliz Chain as a node operator to “play an important role” in the governance of the underlying ecosystem.


Stay updated on Circle’s partnership with SBI Holdings:
Circle Taps SBI Holdings to Broaden USDC Circulation in Japan

Read about Metaplanet’s move to seize Japan’s digital market:
Metaplanet Makes BTC Play to Seize Japan’s Digital Market

This article is for information purposes only and should not be considered trading or investment advice. Nothing herein shall be construed as financial, legal, or tax advice. Trading forex, cryptocurrencies, and CFDs pose a considerable risk of loss.

Brian Danga

Brian Danga, a Kenyan crypto reporter, is dedicated to delivering breaking news and updates from the cryptocurrency world. With a background as a Web3 writer and project manager, he recognizes the importance of unbiased reporting. Holding an LLB degree from the University of Nairobi, Brian's analytical skills contribute to his accurate news reporting. His personal interests include cooking, watching documentaries, reading, and engaging in intellectual discussions.