Polygon Looks to Bring ‘Millions’ into Web3 with Flipkart Partnership

Flipkart, together with Hang, will launch a new loyalty program on Polygon.

2 men examining an unidentified glowing bubble object with a Polygon logo in the middle.
Created by Gabor Kovacs from DailyCoin
  • Polygon Labs partnered with Flipkart and Hang to launch a new Web3 loyalty program.
  • The new loyalty program will offer various rewards to users.
  • Polygon Labs believes the program can bring millions of new users into Web3.

The current crypto bear market has been one of the toughest in the industry’s history. Multiple companies have gone bankrupt, and digital asset prices have plummeted.

However, some projects are still going hard. One of them is Polygon, which partnered with India’s digital commerce giant Flipkart to onboard new users to blockchain.

Polygon to Bring ‘Millions” into Web3 with Flipkart

Polygon, the Ethereum Layer-2 scaling powerhouse, is tapping into India’s digital commerce industry. 

On Wednesday, Polygon Labs announced that it has partnered with Flipkart, India’s leading digital commerce company. Polygon Labs, Flipkart, and Hang, a new loyalty platform, will launch a loyalty program called Firedrops in India.

The loyalty program will offer millions of Flipkart users experiences like surprises, games, and rewards, incentivizing brand loyalty through gamification. Polygon Labs said the program can potentially “introduce millions of new users to Web3.”

Naren Ravula, VP of Product Strategy and Deployment at Flipkart, said that Web3 and NFT integrations into its brand loyalty programs are “revolutionizing brand marketing, storytelling, and customer engagement.”

“As India’s homegrown e-commerce marketplace which is constantly innovating, we recognize the value of customer loyalty and more importantly, the emerging space of Web3 loyalty. We are excited to partner with one of the best in the space for this innovative brand-first rewards and loyalty program.”

Firedrops is currently offering early access to waitlisted users.

On the Flipside

  • The new loyalty program is built on Polygon PoS, which has lower security guarantees than Polygon zkEVM.

Why This Matters

Partnering with established Web2 companies is a great way to onboard millions of new users to blockchain.

Read more about Polygon 2.0:

How Polygon 2.0 Transforms Ethereum with Its New Value Layer

Read more about MATIC being labeled as a security:

Polygon (MATIC) Fails to Rebound After Being Labeled Security by SEC

This article is for information purposes only and should not be considered trading or investment advice. Nothing herein shall be construed as financial, legal, or tax advice. Trading forex, cryptocurrencies, and CFDs pose a considerable risk of loss.

Author
Arturas Skur

Arturas Skur is a cryptocurrency news reporter at DailyCoin who covers Web 3.0 domains, DeFi, and Ethereum Layer-2s. With over five years of experience in journalism and public relations, Arturas brings his critical thinking and analytical abilities to deliver insightful news stories. In his free time, he enjoys hiking, playing with his dog, and reading.