Manchester City Teams Up with OKX to Build Metaverse for Fans

Cartoon humans wearing OKX shirts celebrating.

One of the world’s most established soccer clubs, Manchester City, scored a deal with OKX, one of the world’s fastest-rising crypto exchanges. Moreover, the inaugural content will be provided in collaboration with four star players of the squad – Alex Greenwood, Ilkay Gündoğan, Jack Grealish, and Rúben Dias.

Fans to Connect with Players on OKX Collective

The OKX collective will feature a user-friendly interface where fans can buy NFTs, listen to a special playlist picked by the team, and access exclusive content, which is also customizable according to the chosen player’s style.

Here’s what Manchester City’s winger Jack Grealish had to say about the new partnership:

“Manchester City and OKX are both winners. Combining football and the metaverse brings fans closer to the action! I’ve had a lot of fun bringing my digital profile to life with the support of the Club and OKX.”

Soccer and Crypto: Friends with Benefits

Indeed, soccer and blockchain have made history together with, providing a native cryptocurrency token for most of the top European football clubs. Following the news, the host of Chiliz (CHZ) caught a bullish wave and increased 3.2% in the last hours, totaling a 12% daily increase.

At press time, the 63rd altcoin by market cap, Chiliz (CHZ), trades at  $0.147044, according to CoinGecko. The soccer crypto had a tremendous monthly rally with 44.2% gains but hasn’t restored the fundamental resistance line of $0.15. Interestingly, CHZ plunged throughout the whole FIFA World Cup ‘22, dropping as low as $0.099825 on December 30th, 2022.

On the Flipside

  • There is no official launch date for the Manchester City NFT marketplace or the OKX collective.

Why You Should Care

Grand View Research reported that the sports NFT market’s total market cap in 2035 can reach $211bn, one of the fastest-growing niche markets in the crypto sphere.

This article is for information purposes only and should not be considered trading or investment advice. Nothing herein shall be construed as financial, legal, or tax advice. Trading forex, cryptocurrencies, and CFDs pose a considerable risk of loss.

Tadas Klimasevskis

Tadas Klimasevskis is an author & reporter, focusing on the latest tendencies of the crypto galaxy. Tadas spends his time digging deeper into specific areas like coins such as Shiba Inu (SHIB) & Dogecoin (DOGE), music NFTs, sports NFTs, digital art, and Pop culture in Web 3.0. Tadas strongly believes in crypto as disruptive innovation and keeps an eye out for new crypto hubs being developed around the globe. His vast experience in social media lets him quickly spot what’s going on in the mercurial world of crypto and deliver stories with unique spins. He has been active in blockchain and cryptocurrencies since 2019.