Leading crypto exchange OKX has announced the extension of its partnership with Manchester City Football Club, becoming its official training kit sponsor for the 2022-23 season.
OKX Extends Partnership with Manchester City
In March this year, Manchester City, the winners of the 2021/2022 English Premier League, named OKX its official cryptocurrency partner as part of a multimillion-dollar arrangement.
On Monday, July 11th, OKX announced that it had agreed to become the new training kit partner for both the Manchester City Football Club’s men’s and women’s teams for the 2022/2023 season. Manchester City Football Club will display the OKX crypto exchange brand image on both the men’s and women’s training kits throughout the upcoming season.
Global Chief Marketing Officer at OKX Haider Rafique said: “Being Man City’s official training kit partner helps us extend that mindset from the training ground over to our trading app community.
OKX to Create Murals for Manchester City
Following the announcement, OKX commissioned renowned street artist Akse P19 and the Global Street Art Agency to create artwork of Manchester City players.
The artists will create and install murals of Erling Haaland, Jack Grealish, João Cancelo, and John Stones across four locations in Manchester.
On the Flipside
- Although the financial details of the deal were not disclosed, reports suggest that the extended sponsorship agreement will cost the crypto exchange more than $20 million.
Why You Should Care
OKX is one of a wave of crypto projects using sports as a medium to reach a wider audience.
Learn more about Manchester City’s other crypto moves:
Manchester City Begins Building Virtual Etihad Stadium in the Metaverse
Read about a similar move from Tezos in:
Tezos and Baby Doge Partner with Top Football Clubs, Manchester United and Hoffenheim
Find out about another prominent exchange’s move into sports:
Formula 1® announces Crypto.com as Global Partner and Inaugural partner of the F1 ‘Sprint’ series