Get Ready for New Crypto Marketing Rules: UK Regulator

The UK’s Financial Conduct Authority (FCA) is warning crypto projects to comply with upcoming crypto market regulations.

Man removing huge advertizing poster from billboard in futuristic london.
Created by Gabor Kovacs from DailyCoin
  • The FCA’s new rules for crypto asset marketing are set to take effect soon.
  • Crypto firms, including those based overseas, must comply with the UK’s financial promotion regime.
  • The new regulations aim to ensure that crypto promotions are above board.

The UK’s Financial Conduct Authority (FCA) is stepping up to this challenge by introducing new rules for crypto asset marketing. 

Set to take effect on October 8, 2023, these rules ensure that crypto promotions are fair, transparent, and not misleading.

FCA Warns Companies to Comply

On Tuesday, July 4, The agency sent a letter to crypto companies warning them about the upcoming regulations. From October 8, 2023, all firms marketing crypto assets to UK consumers, including those based overseas, must comply with the financial promotion regime. 


This regime is broad and technologically neutral, applying to various communications. These include websites, mobile apps, social media posts, and online advertising.

The new rules introduce a “cooling-off” period for first-time investors and ban “refer a friend” bonuses. Crypto firms must ensure people have the appropriate knowledge and experience to invest in crypto. 

They must also place clear risk warnings and ensure their adverts are clear, fair, and not misleading. The FCA’s rules follow government legislation to bring crypto promotions into the regulator’s remit.

Potential Impact of FCA Rules in the UK

Introducing these new rules comes when crypto ownership in the UK has more than doubled from 2021 to 2022. According to the FCA, 20% of the UK population now owns crypto, up from 10% in 2021. 


This increase in crypto adoption highlights the importance of precise and controlled advertising in raising awareness and increasing adoption.

On the Flipside

  • While these new rules aim to protect consumers and ensure fair marketing practices, they pose challenges for crypto firms. 
  • The rules will apply to crypto firms in the UK and to all companies advertising to UK investors. 

Why This Matters

For crypto traders, these rules potentially provide a safer environment for investing in crypto assets.

Read more about FCA’s policy toward crypto: 

Ripple-Friendly FCA Aims to Work with Crypto Firms to Build Regulations

Read more about how regulation and security measures combat crypto scams

Web3 Scams Show a 75% Decline in Losses in H1 2023: Report

This article is for information purposes only and should not be considered trading or investment advice. Nothing herein shall be construed as financial, legal, or tax advice. Trading forex, cryptocurrencies, and CFDs pose a considerable risk of loss.

David Marsanic

David Marsanic is a journalist for DailyCoin who covers the intersection of crypto, traditional finance, and government. He focuses on institutionalized crypto entities like major cryptocurrency exchanges and Solana, breaking down complex topics into easy-to-understand writing. David's prior experience as a business journalist at various crypto and traditional news sites has enabled him to maintain a critical approach to news while adhering to high journalistic integrity standards.