Fashion retailer Gap is launching its first NFT collection featuring technology, fashion, music, and art on a more energy-efficient open-source Tezos blockchain. Gap seeks to bring new and existing customers into the quickly evolving digital ecosystem.
The brand is collaborating with artist Brandon Sines to bring creativity and embody positivity and equality into Gap’s digital collectibles. The NFTs are made of four levels: Common, Rare, Epic, and One of a Kind.
“With this partnership with Gap, the creative cycle has come full circle as it allows me to express the beautiful messages of Frank Ape while collaborating with one of the most classic brands in history. I cannot wait to share the physical and digital pieces we’ve been working on with Gap and Frank fans worldwide,”
the artist said.
As the brand explained, the gamified experience includes collecting iconic Gap hoodie digital art at the Common and Rare levels. This gives the opportunity to unlock and purchase the Epic limited edition digital art created by Sinces along with a physical Gap x Frank Ape hoodie.
The collection launches on the 13th of January at 9 am PST.