- Crypto betting firm Stake has announced a new deal.
- The firm will sponsor a team in F1 for two seasons.
- Unlike the previous sponsorship, the latest deal extends to naming rights.
Crypto betting and casino operator Stake has taken over the branding identity of Sauber’s Formula 1 (F1) team for the next two seasons, running until 2026.
Stake’s ties with Sauber date back to 2023, when the gambling company and its sister streaming brand Kick sponsored the Swiss outfit. Sauber officially entered the 2024 season under the chassis ‘Kick Sauber.’
Stake Wins the Naming Rights to Sauber F1 Team
According to an announcement made on Monday, Stake is now the official title partner of Sauber following the ending of the contract with Alfa Romeo. As part of the sponsorship deal, the Sauber team has rebranded to ‘Stake F1 Team.’
Sponsored
The team will race under the name in 2024 and 2025, after which it will become the Audi factory outfit in 2026.
Sauber team leader Alessandro Alunni Bravi lauded the development, noting that Stake’s new role represented the “natural and exciting step” of the betting operator’s journey in F1.
“Stake not only successfully tapped into F1’s growing fan base to enhance its own community, but also introduced a completely new audience to the sport, something that benefitted not only our team but also everyone else in F1,” Bravi stated.
Acknowledging “some incredible activations” Sauber has had with Stake’s ambassadors, including Argentine football legend Sergio Aguero, Bravi stated that the racing team was looking forward to “an even more exciting calendar of events” going into 2024.
Sponsored
‘Stake F1 Team’ will be Sauber’s 12th name in Formula 1 since its debut campaign in 1993.
Read how Stake was recently exploited:
Crypto Casino Stake Unfazed by $41M Hack, Reopens Withdrawals
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