- Bybit has announced a new partnership.
- The partnership marks Bybit’s “strategic” foray into virtual world experiences.
- CEO Ben Zhou noted that the partnership aligns with Bybit’s commitment to foster Web3 adoption.
Cryptocurrency exchange Bybit is doubling down on Web3 through its new partnership in an upcoming virtual concert featuring celebrated British pop star Robbie Williams.
Williams’s influence in the music industry is hard to overstate at the height of his career. As an English singer and occasional actor, he has received a record 18 Brit Awards and eight German ECHO Awards and sold more albums than any other British singer.
Bybit Partners with Robbie Williams Concert Organizer
According to a press release dated February 1, Bybit is the official NFT marketplace partner for the upcoming Robbie Williams Beyond Reality in LightCycle virtual concert.
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The partnership is courtesy of Bybit’s collaboration with Hape2.0-LightCycle, the official partner of the virtual music experience celebrating 25 years of Robbie Williams’s career.
Bybit CEO and Co-founder Ben Zhou lauded the development, noting that it aligned with the company’s commitment to “providing unique and immersive opportunities to the Web3 community” beyond the boundaries of conventional entertainment.
“This partnership marks an important milestone for Bybit Web3. We want to introduce Web3 into everyone's daily life. Our goal is to innovate the entertainment industry by seamlessly integrating the power of blockchain into the virtual concert experience,” Zhou stated.
As the official NFT marketplace partner, Bybit Web3 will exclusively sell tickets and collectibles from the live show.
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