We’ve got cryptokitties on the blockchain. We’ve got the blockchain’s biggest heroes on the blockchain. We’ve got NBA stars on the blockchain and we’ve got Garbage Pail Kids on the blockchain.
And now, as Valentine’s Day approaches, we’ve got love on the blockchain.
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Michael Blu and his wife Francesca are the founders of Uplift.Art, an organization that puts NFT-supported artworks on the blockchain. Artists receive a cut of the sales price, art collectors can build their collections, and a share of the profits always goes to charity.
To mark Valentine’s Day, Michael and Francesca are dropping a series of poems and music celebrating their love. Over 24 hours, they’ll offer a new “fragment of love” across 12 two-hour mini-events. Pick up all 12 fragments and you can burn them into an NFT music video. The first participants to upgrade their fragments will get the lowest mint numbers. Because Francesca is Italian, the theme of the artworks is “Ti Amo,” the Italian expression of love.
“We have put the greatest love story ever told on the blockchain in order to inspire an eruption of romance around the world,” said Michael. “We put this original art and music on the blockchain which makes it provably authentic, limited, and liquid which means you can buy, sell, trade or exchange your verified, collectable love any hour of any day.”
It’s all very uplifting but love is always best shared, and the most heartwarming aspect of the offer is that half of the proceeds go to charity. Michael and Francesca are focused on building a school in Haiti. Participants can pay whatever price they want but the highest payer of the event wins a Ti Amo Collector’s edition, and people who pay more than 20,000 for artworks on Uplift.Art get to name a classroom. The highest payer of the year can even put their name on the school—although the place will be called the Blue Wizard School which is about as cool a name for a school as any.
Much of the effort that has gone into creating NFTs so far has focused on marking important occasions in blockchain history, celebrating individual achievement, and producing collectible, unique artwork. Michael and Francesca haven’t just helped artists turn their talent into collectible, digital masterpieces, enabling them to make money and bring their productions to audiences. Nor have they only brought aid to children who need it—and there are few things in life more important than that. With their Ti Amo event, they’re also putting love on the blockchain—and that’s one thing you’ll always want to hold onto.
Written by Joel Comm
