- Uniswap Labs has acquired the blockchain game “Crypto the Game.”
- Uniswap will support the development of the next season of the game under the new ownership.
- Both firms will explore new on-chain experiences to enhance user experience.
Uniswap Labs, the decentralized exchange and DeFi protocol, has had an impressive year, frequently thrust in the spotlight for positive developments. From the launch of the Uniswap Wallet to the expansion of support for additional chains, the decentralized exchange consistently unveiled new product updates and community reward-focused proposals.
Building on this momentum, the protocol has once again sparked excitement across the community with its latest venture.
Uniswaps Acquires Crypto the Game
On Monday, June 10, 2024, Uniswap Labs announced the acquisition of the on-chain interactive Crypto The Game (CTG).
Sponsored
The change in ownership follows the airing of the first and second seasons of the survival-themed game. The acquisition will retain CTG founders Dylan Abruscato, Bryan Lee, and Tyler Cagle as employees of Uniswap Labs, allowing them to continue developing the game.
Commenting on the acquisition, Uniswap co-founder Hayden Adams emphasized the decision’s importance, stating, “If we want to bring the world on-chain, we need more engaging on-chain experiences.”
The new Uniswap-Crypto the Game collaboration promises a myriad of benefits for both parties and their community members.
What to Expect
Uniswap reassured CTG players that minimal changes would be made to the game dynamics, ensuring the preservation of its on-chain gameplay and features.
Sponsored
The DeFi protocol emphasized the benefits of its acquisition, promising to leverage its experience in building one of the most popular on-chain apps to elevate the third season of CTG to the “next level.”
Under the new ownership, players can anticipate enhanced features, including new themes and twists, aimed at elevating the on-chain gaming experience for the community.
Uniswap further announced plans to collaborate on-chain experiments within the community by joining forces with CTG and exploring new consumer crypto experiences to enhance its offerings.
On the Flipside
- In September 2022, Uniswap invested in the live game show application, HQ Trivia.
- Uniswap was recently targeted in a Wells notice by the SEC.
- UNI, the native token of Uniswap, has not positively soared in response to the news. Currently trading at $9.33, the token is down approximately 5.6% in the last 24 hours.
Why This Matters
The acquisition of Crypto the Game by Uniswap marks yet another expansion for the DeFi protocol. Given the robust resources at its disposal, the new ownership promises advanced enhancements for the on-chain game.
To discover more about Uniswap’s broader expansion and now feature integrations, read this article:
How Uniswap Is Making Swapping Easier with These New Tools
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