Under Armour Releases Stephen Curry Metaverse Sneakers

Famous NBA player Stephen Curry partnered with Under Armour to drop 2,974 pairs of futuristic-looking sneaker NFTs that can be worn in the metaverse. 

The NFTs are a digital replica featuring special effects of the original basketball star’s sneakers that he wore when he broke the NBA record for 3-pointers. They feature 5 unique versions and cost $333 each in the Genesis Curry Flow. Every pair of sneakers was immediately sold out on the 22nd of December, yet a secondary sale may take place on OpenSea.

Under Armour followed their significant competitors, Nike and Adidas, which have each already made their way into the virtual world with ‘kickass’ collections. 

Stephen Curry’s metaverse sneakers can be worn in The Sandbox, Gala Games, and Decentraland. Yet Under Armour has also mentioned that  an exciting basketball platform will be coming to the metaverse soon.

On the Flipside

  • Whether it’s worth purchasing virtual wearables that one will never be able to wear in reality is an ongoing debate.

Why You Should Care

Under Armour is the latest sports apparel company to join the metaverse craze. 


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