Famous NBA player Stephen Curry partnered with Under Armour to drop 2,974 pairs of futuristic-looking sneaker NFTs that can be worn in the metaverse.ย
The NFTs are a digital replica featuring special effects of the original basketball starโs sneakers that he wore when he broke the NBA record for 3-pointers. They feature 5 unique versions and cost $333 each in the Genesis Curry Flow. Every pair of sneakers was immediately sold out on the 22nd of December, yet a secondary sale may take place on OpenSea.
Sponsored
Under Armour followed their significant competitors, Nike and Adidas, which have each already made their way into the virtual world with โkickassโ collections.ย
Stephen Curryโs metaverse sneakers can be worn in The Sandbox, Gala Games, and Decentraland. Yet Under Armour has also mentioned thatย an exciting basketball platform will be coming to the metaverse soon.
In celebration of the greatest 3-point shooter in the UNIVERSE, we are dropping 2,974 pairs of @stephencurry30โs recording breaking ๐ in the metaverse. The โGenesis Curry Flowโ NFT drops at 8pm EST: https://t.co/SxN30hCtK9 pic.twitter.com/NMdwRXOdkl
— Under Armour (@UnderArmour) December 21, 2021
On the Flipside
- Whether itโs worth purchasing virtual wearables that one will never be able to wear in reality is an ongoing debate.
Why You Should Care
Under Armour is the latest sports apparel company to join the metaverse craze.ย