Tim Cook of Apple Claims Metaverses Have “Potential”

Tim Cook said that Apple sees a lot of potential in the space of metaverses and is investing accordingly

by Nazar Kuzmyn.

Published: January 28, 2022 │ 4:00 PM GMT

Since fall 2021, many big companies have commented on the rising popularity of metaverses. Steam banned any games featuring blockchain from its digital store, while the Epic Store welcomed them with open arms. Meta announced its active course on the development of the technology. Gaming companies such as Square Enix, Ubisoft, and Electronic Arts have expressed their favour for metaverses as well. For their part, Apple had remained neutral on the topic – that was, until now.

During the company’s Q1 2022 earnings call, Tim Cook, the current CEO of Apple, commented:

“Well, that's a big question [the Metaverse opportunity and Apple's role in that market], but we're a company in the businesses innovation so we're always exploring new and emerging technologies, and I've spoken at length about how it's very interesting to us right now. We have over 14,000 AR Kit apps in the App Store which provide incredible AR experiences for millions of people today. So we see a lot of potential in this space and are investing accordingly.”