Ubisoft Continues to Stand its Ground Regarding NFTs

Ubisoft announced a partnership with Aleph.im, a blockchain-based company that can provide dynamic storage for the company’s NFTs.  

Previously, the creator studio of Assassin’s Creed, Far Cry, and Prince of Persia faced a rough unacceptance from the players. Previously, the company had brought an NFT drop to one of its games, Ghost Recon: Breakpoint, which was criticized by the community on YouTube and Twitter.  

On the other hand, the sudden partnership shows that Ubisoft is not going to stop the bringing mass adoption to big audiences.  

In his turn, the CEO of Aleph.im, Jonathan Schemoul, commented on this,  

"The incorporation of NFTs into a mainstream game is a revolutionary moment for NFTs. Dynamic NFTs have never been done before, and this marks the first time NFTs will evolve over time as various players use them in-game. Aleph.im is proud to be at the forefront of this new era where blockchain technology and decentralized solutions for NFTs play a pivotal role in traditional gaming."


Check the previous articles on Ubisoft’s wavering: 

Ubisoft is Pulling Back? Rotten Tomatoes Hit the Fan 

Ubisoft Becomes the First Big Gaming Studio to Bring NFTs to Its Games. Mass Adoption Has Begun! 


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