- The Sandbox has partnered with Havas Play to develop brand experiences.
- The partnership will train thousands to create experiences in the metaverse.
2023 could be the breakthrough year for web3 gaming and metaverse experiences. Global brands are looking for ways to jump on the bandwagon and gain relevance in the burgeoning industry. They do so by partnering with The Sandbox to create their metaverse experience.
Considering the myriad of brands wanting to establish their presence in the metaverse, it can be a lot of work for The Sandbox. However, the leading metaverse has a new partner, Havas Play, to offload the workload and create meaningful brand experiences with them.
A New Partner
The Sandbox has announced a strategic partnership with Havas Play to develop brand experiences in the metaverse. The collaboration will oversee the creation of immersive entertainment experiences that will engage communities for Havas’ clients.
Sponsored
Havas Play plans to work closely with The Sandbox to improve its ability to help brands optimize their relevance in web3 culture through these experiences.
Stéphane Guerry, President and CEO of Havas Play, commented:
“We’re delighted to partner with this metaverse pioneer to add another dimension to our Web3 offering and help some of the world’s most ambitious brands explore limitless opportunities in the most meaningful ways as they take their first steps into the metaverse.”
In addition, the partnership will include training programs that will educate thousands of Havas Play creatives and technologists to create custom brand experiences in The Sandbox. This includes training creatives to use VoxEdit and GameMaker tools to build digital assets and experiences in The Sandbox.
Mathieu Cervety, Ecosystem Partnerships Director of The Sandbox, shared:
“Havas Play is in a unique position to help major brands be relevant in the new entertainment culture at the crossroads of gaming, the creator economy, and true digital ownership. This partnership is a great chance for brands to build their Web3 community and bring engagement like never before.”
On the Flipside
- Havas Group partnered with The Sandbox in February 2022 to create a virtual village in the metaverse.
Why You Should Care
Havas Play can help major brands gain relevancy in web3 by creating immersive experiences in the metaverse by learning from one of the best sources, The Sandbox.
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Read about The Sandbox’s last partnership:
The Sandbox to Debut Major Fashion Brand Charles & Keith’s Web3 Experience.
