The Hip Hop supergroup from Los Angeles, California has made a banging entrance into the world of Web3. Snoop Dogg, already deep in the crypto game, has teamed up with three other legendary rappers from the Bay area: Too $hort, E-40, Ice Cube.
NFT Album drop: Gala Music has partnered with rap supergroup, Mount Westmore. Together, they are launching an exciting collaboration that sees their brand-new material debut first via the medium of #NFTs. #NFT #crypto #Ethereum #ETH pic.twitter.com/oR4KTH4pc9
— NFT Global News (@NFTGlobalNews1) June 17, 2022
Bad MFs Come Packed with NFTs
The Hip Hop collective released their first album “BAD MFs” on Galaverse, the metaverse created by Gala Music. The NFT collection that goes together with the album was created by the Berry Boys, whose creative achievements landed them a spot at this yearโs Cannes Lions Young Directors Showcase.
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Moreover, the Berry Boys managed to create the 15 NFTs included in the BAD MFs collection in just three weeks. The NFTs include animated graphics ranging from the legendary rappers wearing a shiny throne and some enormous chains to subwoofers blasting loud music while Too $hort and Ice Cube are counting money in the corner.
Ryan Burnham, half of the Berry Boys collective, was excited about the collaboration: โThe opportunity to work so closely with Hip Hopโs biggest stars has been incredibly rewarding and we canโt wait to take our partnership with Gala Music even further.โ
Snoop Dogg Purchased His Former Label Thanks to Web3
Calvin Broadus Jr., popularly known as Snoop Dogg, has been in the music industry since the 90s, when the Golden Age of Hip Hop sparked an intense competition between the West Coast and East Coast. At the time, Death Row Records was the most prominent Hip Hop label on the West Coast, but despite once having a dream team roster consisting of Dr. Dre, Tupac Shakur, Snoop Dogg, and Nate Dogg, the label fell to pieces after 2Pacโs untimely death in 1996.
In February 2022, Snoop decided to buy the struggling record label and give it a second breath, while also getting back his LP masters. Formerly known as Snoop Doggy Dogg, the rapper explained: โIt feels good to have ownership of the label I was part of at the beginning of my career and as one of the founding members.โ
According to Gala Music, this empowering move came from Snoopโs successful partnership with the decentralized music platform. Now, the Snoop Bounce NFT on Gala Music lets fans get 500 unique NFTs themed with Snoopโs 1996 album, โTha Doggfather.โ
This song is on sale as an #NFT in the @GoGalaMusic store.
— David.criticalcomplex โ๏ธ๐ง (@CriticalComp_D) July 11, 2022
MOUNT WESTMORE โ Big Subwoofer (Official Music Video) https://t.co/YdwFkY5tEu via @YouTube
Rappers Breaking Records with the Help of Blockchain
The famous rapper and actor Ice Cube has started a 3 on 3 basketball tournament called the BIG3. One thing that lets Ice Cubeโs basketball league stand out from the crowd is the ownership of teams through NFTs. This year, Bill Lee, the creator of MyDoge non-custodial wallet for Dogecoin (DOGE) has broken the record for the largest business transaction in DOGE. Ice Cube was more than happy to accept DOGE, replying to Mr. Lee โCโmon Bill.. you know Iโm down with the DOGE Army!โ
PSA: This interview will age well. ๐
— Doge Will Win ๐๐ (@Dogecoin_Wins) May 6, 2022
"This is the beginning of where you'll start to see @dogecoin becoming the people's currency."@westcoastbill + @icecube
talking #Dogecoin, #Big3, @MyDogeTip @MyDogeCTO @FoxBusiness pic.twitter.com/netZUBbzIf
The other member of the supergroup, Too $hort (real name Todd Anthony Shaw), stepped into the metaverse in 2021, when his collaboration with Black Stone Creative was released on OpenSea. The pimp-themed NFT collection has marked a milestone for the most consistent Hip Hop artist ever. Too $hort holds two Guinness World Records: Hip Hop artist with most albums and the longest career in Hip Hop, as the Oakland-born rapper has been dropping albums since 1985. Interestingly, Too $hort released a couple of digital-only albums way before NFT albums were invented.
As BAD MFs by Mount Westmore is only limited to 505 copies, the album is as exclusive as it gets. However, track #9, the self-titled lead singleโs official music video, is available on YouTube. As blockchain incorporation in the music industry becomes somewhat fashionable, the tech-savvy music fans of the world are in for a treat.
On the Flipside
- Decentralized music platform Audius (AUDIO) gets hacked with $6M of native AUDIO tokens stolen.
Read more about how cryptocurrencies are changing the music industry.