‘Death Row Records’ owner Snoop Dogg released his first Web 3.0 music video called “House I Built,” produced in one of the most popular virtual worlds to date – The Sandbox metaverse. The video was released last Friday.
The video is set in a Snoop-themed digital world – the ‘Snoopverse,’ which he is currently developing. The lyrics are a detailed devotion to the world of Web 3.0 technology, as the rapper is one of the biggest crypto advocates for the nascent technology the music industry, and the owner of numerous NFTs.
“The 'House I Built' track draws a parallel between how I’ve constructed my life and career and how I’m building out my ‘Snoopverse’ virtual world in The Sandbox. Whether in the Metaverse or the universe, it’s about keeping it real, being yourself, and making the most of every opportunity,”
Snoop Dogg said in a statement.
The American rapper begins the track with a phone call to a man named “Nick”. Snoop Dogg asks him how much his The Sandbox token is worth, to which Nick responds, “$4.8 million”, and later states that the token was at first for sale at $300,000, which represents an increase of 1600% in the music star’s token.
In the ‘Snoopverse,’ users will be able to explore a virtual version of Snoop Dogg’s mansion and participate in virtual concerts. Snoop Dogg plans to hold his debut metaverse concert by the end of the year.
"We will be putting out artists through the metaverse. Just like we broke the industry when we were the first independent [record label] to be major, I want to be the first major in the metaverse,”
he claimed in February
Pre-sale for access to the ‘Snoopverse’ has already begun, with tickets starting at $2,000 (depending on cryptocurrency rates).