How Lunar Digital Assets Is Supporting Grassroots Crypto

Lunar Digital Assets is empowering Web3 by supporting grassroots podcasts like The Aggregated and Dogechain Roundtable.

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Created by Gabor Kovacs from DailyCoin
  • LDA supports grassroots podcasts for the Web3 community.
  • Podcasts are becoming a key medium in Web3. 
  • LDA supports three key podcasts in the space. 

Web3 media is increasingly important in building the Web3 community and onboarding new users to the space. Grassroots podcasts, in particular, are helping educate users and shape narratives in Web3.ย 

To boost their reach, Lunar Digital Assets (LDA), a company specializing in marketing and consulting for crypto projects, became a key supporter of grassroots podcasts in the space.ย 

LDAโ€™s Role in Web3 Podcasts

This year LDA positioned itself as a key supporter of grassroots Web3 podcasts. The marketing, consulting, and incubation firm now supports podcasts like the Aggregated, Innovation in the Cosmos, and Dogechain Roundtable.

Sponsored

The Aggregated started in 2023 as “All Roads Lead to Polygon”, by one of  LDAโ€™s clients QuickSwap. By early 2023, it rebranded to its current name, to reflect a broader focus, beyond just Polygon. The podcast has since become one of the most popular podcasts in crypto, reaching between 50,000 and 100,000 listeners per episode. 

LDA also supports the โ€œInnovation in the Cosmosโ€ podcast, launched by Kinetix in early 2024. The podcast has expanded from a focus on the Cosmos chain to innovation across the Web3 space. Similarly, Dogechain Roundtable, another LDA project, started as a project for Dogecoin fans. This podcast also evolved into one covering developments in the memecoin space.ย 

Expanding the Reach of Web3 Through Media

Podcasts are part of LDAโ€™s marketing and consulting services. The company does strategic business development, incubation, and community building for crypto startups. It helps these firms grow their audiences and communicate with their communities.ย 

By creating shows like The Aggregated and Dogechain Roundtable, LDA taps into Web3’s grassroots communities. This also helps onboard new users to Web3, educating them about decentralized ecosystems.ย 

On the Flipside

  • Crypto media faces challenges in maintaining editorial integrity while also supporting their operations. In particular, monetization is a challenge for both crypto and traditional media. 
  • Cryptoโ€™s expansion to podcasts was partially due to traditional mediaโ€™s negative attitude towards crypto. 

Why This Matters

LDAโ€™s support for podcasts helps keep communities informed while also contributing to the growth and adoption of decentralized technologies.

Read more about The Aggregated podcast: 
QuickSwap Teases Major โ€œThe Aggregatedโ€ Podcast Move After Rebranding

Read more about FTXโ€™s impact on Solana: 
FTX Pulls $28M in Solana, Investors Fear Market Impact

This article is for information purposes only and should not be considered trading or investment advice. Nothing herein shall be construed as financial, legal, or tax advice. Trading forex, cryptocurrencies, and CFDs pose a considerable risk of loss.

Author
David Marsanic

David Marsanic is DailyCoinโ€™s journalist, focusing on Solana and crypto exchanges. David currently doesnโ€™t hold any crypto.

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