- Ethereum Name Service has announced a partnership with GoDaddy.
- The partnership would allow users to connect GoDaddy domains to Ethereum wallets for free.
- The partnership leverages ENS’ recently launched Gasless DNSSEC feature.
As the crypto industry matures, developers are increasingly leaning towards bolstering blockchain adoption by abstracting away the complexities of the technology and integrating it on platforms that users are already familiar with. In the latest example, the popular Web3 domain naming service Ethereum Name Service (ENS) has partnered with leading Web2 domain registrar GoDaddy to allow users to connect their DNS domains to their Ethereum wallets easily for free.
How the ENS-Powered GoDaddy Feature Works
Unlike previous methods that would have had users learning how to implement Domain Name System Security Extensions (DNSSEC) or how to add TXT records to their domain, all at high gas prices, users can activate the GoDaddy ENS integration for free in two simple steps per a Monday, February 5 explainer.
Following the recent announcement, users will now see a “Crypto Wallet” option in the DNS section of the domain manager. Within this Crypto Wallet option, users must turn on DNSSEC and follow the prompt to add their Ethereum wallet address.
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Once the setup is complete, users can use their GoDaddy domain names instead of their Ethereum addresses on all Web3 applications with ENS support.
"With this milestone, we are furthering our mission to build a more secure, decentralized and user-friendly internet. ENS, much like DNS, is a public good and a core part of the internet infrastructure. By pairing up ENS names and GoDaddy domains, we will streamline the way users interact with web domains, blending the familiarity of the DNS with the potential of blockchain technology," ENS Founder Nick Johnson asserted in a press release.
The costless GoDaddy ENS integration is made possible by ENS’ recently launched Gasless DNSSEC feature.
ENS’ Gasless Push
As highlighted in a January 29 blog post by ENS, it has long been possible for users to link traditional domain names to ENS. However, these integrations typically attracted high gas fees as users had to save DNSSEC proofs to the Ethereum network to prove domain ownership. Enter Gasless DNSSEC.
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Similar to the off-chain data availability provided by solutions like Celestia, the Gasless DNSSEC powered by CCIP Read, also known as EIP-3668, stores DNSSEC proofs off-chain, eliminating the cost of keeping the data on Ethereum. These proofs can be verified on demand.
With the new feature, ENS can connect with any traditional domain for free, albeit requiring some technical know-how to edit TXT records, a complexity that the Ethereum-focused service attempts to abstract away with its GoDaddy partnership.
On the Flipside
- ENS sued GoDaddy in 2022 for breach of contract relating to the latter’s sale of the eth.link domain. This case is still open with discovery and motions for dismissal due in 2025.
Why This Matters
Beyond providing an easy and costless way to link traditional domains to blockchain technology and simplify payments, the recent partnership offers over 20 million GoDaddy users a bridge to Ethereum.
Read this for more on ENS’ rise:
Web 3.0 Domains: Can .eth Replace .com?
Crypto funds raked in significant inflows last week. Find out more:
Bitcoin and Solana Shine in $700M Crypto Fund Haul
