- Floki announced the rollout of a new marketing campaign.
- Coinbase supports memecoin futures trading.
- The FLOKI token surged to lead the top 100 tokens on Monday.
In the hyper-competitive and often speculative world of cryptocurrencies, effective marketing has become paramount for projects aiming to foster trust and improve brand awareness. Leaning into this reality, Floki announced plans for a major new marketing blitz, which coincided with a 24% surge in the token price to lead the top 100 tokens.
Floki Eyes New Marketing Campaign
Floki’s marketing director, Sabre, revealed that the project is gearing up to launch its “biggest marketing activations in over 2 years” in the coming months, though precise details of the campaign were not provided.ย
Sabre stated that the upcoming blitz will help Floki “dominate” the memecoin space to achieve its goal of becoming the “most known and most used cryptocurrency in the world.”
Sponsored
Floki’s previous major marketing push targeted visitors to New York’s Times Square. Starting on March 15, the brand was displayed on screens near the Nasdaq billboard for two months.
Adding fuel to Floki’s rally, the project also recently announced that Coinbase will open Floki futures trading on May 30. Coinbase announced it would also add rival memecoins Shiba Inu and Bonk futures on the same date.
This wave of positive developments for Floki saw the token record a strong performance on Monday, leading the top 100 tokens.ย
Floki Records an 11-Week High
Floki’s price surged 24% over the past day to record an intra-day high of $0.00028670, marking an 11-week high to lead the top 100 tokens.
The token bottomed at $0.00011068 on April 13 and has been trending gradually higher since. However, Mondayโs marketing campaign announcement saw stellar gains, turning the steady uptrend into a huge breakout to post a trough-to-peak gain of 160% since April 13.
On the Flipside
- Memecoins are notoriously price volatile.
- Floki offers utility, such as DeFi functionality and staking, making it “more than a meme.”
- Memecoins, particularly on Solana, have been among this cycleโs biggest gainers.
Why This Matters
All eyes are on Floki to see if this breakout can be sustained. However, headwinds in economic and political factors, as well as the performance of rival memecoins are ever-present.
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