Floki Soars 24%, Teasing Marketing Bigger than Times Square

Floki surged 24% to lead Monday’s crypto rally after unveiling plans for a massive marketing blitz in its quest to dominate the memecoin space.

Floki giving the price chart news from a football stadium.
Created by Kornelija Poderskytė from DailyCoin
  • Floki announced the rollout of a new marketing campaign. 
  • Coinbase supports memecoin futures trading.
  • The FLOKI token surged to lead the top 100 tokens on Monday.

In the hyper-competitive and often speculative world of cryptocurrencies, effective marketing has become paramount for projects aiming to foster trust and improve brand awareness. Leaning into this reality, Floki announced plans for a major new marketing blitz, which coincided with a 24% surge in the token price to lead the top 100 tokens.

Floki Eyes New Marketing Campaign

Floki’s marketing director, Sabre, revealed that the project is gearing up to launch its “biggest marketing activations in over 2 years” in the coming months, though precise details of the campaign were not provided. 

Sabre stated that the upcoming blitz will help Floki “dominate” the memecoin space to achieve its goal of becoming the “most known and most used cryptocurrency in the world.” 

Sponsored

Floki’s previous major marketing push targeted visitors to New York’s Times Square. Starting on March 15, the brand was displayed on screens near the Nasdaq billboard for two months.

Adding fuel to Floki’s rally, the project also recently announced that Coinbase will open Floki futures trading on May 30. Coinbase announced it would also add rival memecoins Shiba Inu and Bonk futures on the same date.

Sponsored

This wave of positive developments for Floki saw the token record a strong performance on Monday, leading the top 100 tokens. 

Floki Records an 11-Week High

Floki’s price surged 24% over the past day to record an intra-day high of $0.00028670, marking an 11-week high to lead the top 100 tokens.

The token bottomed at $0.00011068 on April 13 and has been trending gradually higher since. However, Monday’s marketing campaign announcement saw stellar gains, turning the steady uptrend into a huge breakout to post a trough-to-peak gain of 160% since April 13.

Floki daily price chart in dollars per Trading View
FLOKIUSDT daily chart on Trading View

On the Flipside

  • Memecoins are notoriously price volatile.
  • Floki offers utility, such as DeFi functionality and staking, making it “more than a meme.”
  • Memecoins, particularly on Solana, have been among this cycle’s biggest gainers.

Why This Matters

All eyes are on Floki to see if this breakout can be sustained. However, headwinds in economic and political factors, as well as the performance of rival memecoins are ever-present.

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This article is for information purposes only and should not be considered trading or investment advice. Nothing herein shall be construed as financial, legal, or tax advice. Trading forex, cryptocurrencies, and CFDs pose a considerable risk of loss.

Author
Samuel Wan

Samuel Wan is a finance professional turned crypto journalist, known for his insightful reporting on market trends, regulatory changes, and technological developments within the digital asset industry. His ability to simplify complex concepts and report the facts has made him a trusted source in the crypto community. Beyond his writing, Samuel is an active mountain biker and gamer.