- Rap star Eminem and Crypto.com have unveiled a new partnership.
- Eminem is renowned for engaging in crypto-backed projects.
- Crypto.com has often collaborated with influential figures.
The versatility and growing influence of crypto have seen it integrated across various industries, ranging from music to movies and sports. This has often involved partnerships among influential figures, exchanges, and projects that have joined forces for promotions and product launches alike.
In line with this trend, a legendary rap figure and a renowned cryptocurrency exchange are generating buzz with a teaser about a new collaboration.
Eminen and Crypto.com in the Works?
On Friday, April 26, Eminem sparked a frenzy among the crypto community when he tweeted a promotional snippet featuring crypto exchange Crypto.com. The minute-long ad, which has since garnered nearly 400 comments, starred the exchange’s official logo in a motivational setting resembling a wrestling sport.
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While his tweet bore a simple “You know what it’s always been” caption, the Lose Yourself-rapper ignited speculation over his potential partnership as the exchange’s new celebrity spokesperson, a position once held by movie actor Matt Damon.
The promotional video also featured Crytpo.com’s “Fortune Favors The Brave ” slogan, which has since gone live on the exchange’s official X account.
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Eminem’s Crypto.com promotional post is not his first engagement with crypto. In 2022, the rap star lent support to the popular NFT collection Bored Ape Yacht Club (BAYC) when he released a music video featuring the collection.
Read more about this celeb and his recent comments on involvement with crypto exchange FTX:
Larry David Regrets Doing Crypto Ad: Are Celebs Done?
Find out how to stay safe in the US as the FBI embarks on a regulatory cleanse:
FBI Warns Americans as Crypto Enforcement Actions Intensify
