Italian fashion brand Dolce&Gabbana is releasing an exclusive DGFamily NFT box drop on the digital luxury item marketplace UNXD. The NFTs will provide tiered membership to the D&G metaverse and unique experiences in the physical world.
UNXD is built on the Polygon blockchain, the leading Layer 2 scaling solution, yet each box will first be minted on Ethereum Layer 1. The three (Black, Gold, and Platinum) “DGFamily boxes are based on the classic Italian Carretto style, and crafted in three increasingly rarer tiers.”
The “bold and mysterious” Black Box grants access to exclusive physical and digital D&G apparel, metaverse events, and extra bonuses, such as a D&G swag set.
The more exclusive “sleek and shiny” Gold Box includes additional rare D&G drops, premium swag sets, and invitations to real-life events.
Finally, the most exclusive and “special access-only” Platinum Box contains all of the privileges mentioned above, plus access to the rarest drops and most unique IRL experiences, including an intimate Dolce&Gabbana offsite.
Additional information, including the minting dates and NFT price list, will be announced here.
On the Flipside
In October 2021, Dolce&Gabbana sold its debut NFT collection for almost $6 million. All nine digital wearables were personally designed by Domenico Dolce and Stefano Gabbana.