- On International Women’s Day, Bitget announced its partnership with Juventus Women’s Team.
- Bitget hopes this will help boost crypto adoption among women.
- Crypto is still male-dominated, with men 3x more likely to own crypto.
This week was International Women’s Day, allowing us to reflect on the role of women in crypto. While crypto is still male-dominated, some companies are trying to change that.
Bringing more women to crypto is not just for inclusion’s sake; it also makes good business sense. Bringing in more female investors may be the key to unlocking more growth in crypto.
On Wednesday, crypto exchange Bitget announced that it would officially sponsor the Juventus Women’s Team.
Juventus Women’s Team is one of Italy’s most successful soccer teams. The team won five league titles, two Coppa Italia titles, and three Supercoppa Italiana titles.
“Sponsoring the Juventus Women’s Team will bring crypto to a wider female audience,” said Gracy Chen, Managing Director at Bitget. Bitget is committed to increasing opportunities for women in the crypto space, she added.
The partnership also reflects Bitget’s values. Namely, 40% of employees in managerial roles at Bitget are female. The exchange is also an equal opportunity employer.
"We are thrilled to partner with Bitget and share their commitment to promoting gender equality and empowering women in all industries, be it sports or digital technologies,” said Tiziana Di Gioia, CCO of Juventus.
“As a leading football club, we know how important it is to provide equal opportunities for everyone, and we are proud to be associated with a company that shares our values,” Gioia added.
Crypto Is Still a Male-Dominated Industry
Crypto is still an overwhelmingly male-dominated industry. According to a 2022 survey, men were three times more likely to own crypto in the US.
Men are also more active in online crypto communities. According to Coin Dance, over 85% of community engagement in Bitcoin comes from men.
As crypto becomes more mainstream, these gender imbalances will likely become less pronounced. They may even shift in the other direction.
According to Morgan Stanley, women control a third of the total U.S. household financial assets. This means that women could significantly impact crypto in the coming years.
On the Flipside
There are still many potential challenges in attracting women to male-dominated crypto spaces.
- Women make up about 40% of viewers of women’s football.
Why You Should Care
Making crypto more attractive to women could significantly boost demand for crypto assets. This could improve prices overall.
Read more about women in crypto:
Ladies Leading – Women in Crypto Take the Spotlight
Read about SEC’s take on spam token airdrops:
Why Sending ‘Free’ Coins to Vitalik Buterin May Soon Be Illegal