Chiliz Leaps onto K League Popularity to Expand into Korea

Chiliz celebrates the increasing prominence of Korean football by announcing a collaboration with the K League to elevate fan engagement.

Alexandre Dreyfus of Chilliz and General Secretary of K League, Yeon Sang Cho signed a contract together.
Created by Kornelija Poderskytė from DailyCoin
  • Chiliz and the K League enter a strategic partnership.
  • The tie-in will see more opportunities for fans to engage with Korean football.
  • Korean football is experiencing growing prominence

Fueled by a growing fan base and the global prominence of stars like Son Heung-min, Korean football is currently enjoying surging popularity. Seizing this momentum, Chiliz has unveiled a partnership with the K League, providing a sneak peek into the digital-first future of sports entertainment envisioned by the blockchain firm.

Chiliz x K League for Fan Engagement

In the hopes of realizing its digital-first sports vision, Chiliz is set to collaborate with the K League to bring about more engagement among Korean football fans. This includes launching the “K League Fantasy” game on the Chiliz Chain, empowering fans to assemble their own starting lineup by collecting cards and outdoing others based on the points awarded to each card based on the player’s performance.

The K League will also become the first sports organization to operate as an official node validator for the Chiliz Chain. This gives the league governance abilities, such as verifying transactions and voting on network proposals. By contributing to the ecosystem in this manner, the K League deepens its commitment to the growing adoption of new digital technologies in sports.


In response to the collaboration, Chiliz CEO Alexandre Dreyfus recognized the burgeoning popularity of the K League. He emphasized that the partnership aims to broaden the league’s reach, enabling it to connect with a larger and more diverse audience.

“It’s grown a lot in recent years, but we believe that it has potential to grow even more, and we’re delighted to contribute to this growth through this strategic partnership that will allow the league to reach a much wider and global audience,” stated Dreyfus.

While this collaboration offers new avenues to expand the K League globally, skeptics argue the lackluster performance of Chiliz fan tokens is a major stumbling block for a digital sports future.

Poor Fan Token Price Performance

Chiliz fan tokens are pitched on benefits such as unlocking exclusive tickets, participation in club polls, and access to exclusive games, but all fan tokens have a poor price-performance track record.


While the majority of fan tokens have shown positive performance year-to-date (YTD), with the Italian national club fan token leading the pack with a 68% increase, it’s worth noting that, overall, fan tokens are currently trading well below their all-time high (ATH) prices.

The Athletico de Madrid token has experienced a significant decline, plummeting by 96% from its ATH price of $60.27, recorded in May 2021, marking it as the poorest performer based on this metric. In contrast, the Valencia CF token stands out as the top performer in terms of ATH, showing a comparatively moderate decrease of 51% from its peak price of $1.25, achieved in January of this year.

For comparison, market leader Bitcoin is currently 25% below its ATH price.

On the Flipside

  • Chiliz has ambitions that extend beyond fan tokens through its incubator program, including projects such as metaverse-based sports, football and football manager games, social gaming platforms, AI-based content platforms, digital sports collectibles, and NFT ticketing programs.
  • Chiliz fan tokens stand accused of exploiting dedicated fans and offering few real-world benefits in return.
  • Some football pundits take the subjective view that Saudi Arabia’s Pro League is the top football league in Asia, followed by Korea’s K League.

Why This Matters

Under a wave of rising prominence, the ambitious K League is leveraging the Chiliz tie-up to sustain momentum. By tapping into Chiliz’s blockchain tech and global fanbase, the ascendant league has the potential to dramatically expand engagement, unlock new commercial opportunities, and cement its status as the top football league in Asia.

Read about Chiliz’s progressive plans for 2024 here:
Chiliz Whips Up 49% Gains as CEO Promises Aggressive Mergers

Find out more about the Lazarus hacking group’s evolving strategy here:
Chainalysis: Law Enforcement Plays Whack-A-Mole With Lazarus

This article is for information purposes only and should not be considered trading or investment advice. Nothing herein shall be construed as financial, legal, or tax advice. Trading forex, cryptocurrencies, and CFDs pose a considerable risk of loss.

Samuel Wan

Samuel Wan is a finance professional turned crypto journalist, known for his insightful reporting on market trends, regulatory changes, and technological developments within the digital asset industry. His ability to simplify complex concepts and report the facts has made him a trusted source in the crypto community. Beyond his writing, Samuel is an active mountain biker and gamer.