The American-Dutch watchmaker TIMEX has stepped into Web3 with the help of Bored Apes NFTs. Now any proud owner of the most successful NFT collection, the Bored Apes Yacht Club, will be able to show off their owned Ape on a TIMEX timepiece.
To get one, NFT enthusiasts will have to mint a Timepiece Forge Pass NFT for two Ethereum (ETH), which equals nearly $2,600 at the time of this publication. Secondly, after the 500 Forge Pass NFTs are sold out, the NFT owners will be able to design their own timepieces on TIMEX’s website. To illustrate, crypto fans can choose etchings, straps, and cases. On top of that, every owner of the 500 Bored Apes Yacht Club x TIMEX watches gets an NFT identical to the owned timepiece.
The Timex watch brand is launching exclusive one-of-a-kind timepieces and digital twin NFTs available to owners of Bored Ape Yacht Club (BAYC) NFTs or the sibling brand Mutant Apes (MAYC).— 🔸BΞRIT🔸 (@Berit1p) December 3, 2022
Timex will make 500 watches for (BAYC) and (MAYC) holder's , decorated with their NFTs. pic.twitter.com/pXumgycP7m
TIMEX – the Timekeepers of the Metaverse?
The brand new Bored Apes NFT watch collection has been in the spotlight at Art Basel, the international art fair. Held in Miami Beach, the new TIMEX BAYC watches were presented in a private event called TIMEX Lunch. A couple of the models were shown during the event, while guests were able to purchase the Timepiece Forge Pass NFT for a pre-sale price.
Further on, CryptoVonDoom, a prominent member of the Bored Apes Yacht Club, was happy about the collaboration:
"As a part of the OG Bored Ape community, it's been dope to collaborate with the OGs of watchmaking", - he said.
TIMEX’s Senior Vice President Shari Fabiani added:
“We are redefining and pushing the boundaries of physical, virtual, and now phygital products."
Ultimately, real-life products accompanied by NFTs are gaining traction and might help revive the plunging NFT industry.
I got to work with other fellow BAYC holders like @beijingdou @Zeneca_33 , @JulianGilliam @TheeHustleHouse and @CryptoVonDoom✨⁰⁰Timex held an amazing event yesterday during Art Basel to make their grand entrance. ⁰⁰The energy was AMAZING! pic.twitter.com/UcGMn4Oo31— Laura Rod🌴 (@TheMiamiApe) December 3, 2022
On the Flipside
- While the BAYC TIMEX Watches come as a bi-dimensional product, the NFT version is only going to be available in Q2 of 2023.
Why You Should Care
TIMEX is following in the footsteps of Tag Heuer and Breitling, which both launched successful NFT collections. Fashion and Web3 collaborations are on the rise, with Nike leading the race.
Read about other luxury watchmakers diving into Web3: