Swiss Luxury Watchmaker Breitling Adds Crypto for Online Purchases

Getting a watch for DOGE has never been easier

Founded back in 1884, Swiss luxury watch brand Breitling has teamed up with BitPay to offer cryptocurrencies as a form of online payment. The top cryptos made available by the deal are Bitcoin (BTC), Ethereum (ETH), Dogecoin (DOGE), and Litecoin (LTC), along with five stablecoins including Binance (BUSD) and USD Coin (USDC).

Breitling Offers Complimentary NFTs

The Swiss watchmaker has included crypto in its ventures before, having recently announcing the ‘Breitling blockchain’ project. To celebrate its launch, the company released a digital passport NFT with features including traceability, tradability, and the ‘Breitling Trade’ platform. To get one of these exclusive NFTs, watch owners simply need to scan the QR code on their warranty cards and press “Get My Breitling NFT” on the resulting registration page that pops up.


On the Breitling website, the ‘Top Triumph’ watch costs $6,380, which would be to equal 0.32 Bitcoin (BTC) or 5.64 Ethereum (ETH) at today’s prices. The cheapest product available on Breitling’s eshop is the ‘Endurance Pro Ironman’, which will run you $4,060—roughly 3.59 Ethereum (ETH), or 62224.86 Dogecoin (DOGE). Moreover, the digital passport gives members “priority access to events”, and a place to store all their NFT collection. A glimpse of the ‘Navitimer Cosmonaute’ launch event from last week suggests that Breitling has adopted a rather futuristic vibe for the project.

Watchmakers Say It’s Time for Crypto

Another well-known Swiss luxury watchmaker, Tag Heuer, integrated BitPay into their U.S. website just one month ago. Tag Heuer has also announced further plans to enter Web 3.0 and drop a fashion NFT collection.

Furthermore, during Paris NFT day on April 12th teased the imminent introduction of yet more fashion brands such as Adidas, Lacoste, and Prada, who are reportedly getting ready to dive into Web 3.0 with unique NFT collections and metaverse experiences. Indeed, it is becoming increasingly apparent that collaborative integrations of blockchain technology into the fashion world are on the rise.

This article is for information purposes only and should not be considered trading or investment advice. Nothing herein shall be construed as financial, legal, or tax advice. Trading forex, cryptocurrencies, and CFDs pose a considerable risk of loss.

Tadas Klimasevskis

Tadas Klimaševskis is a Lithuanian journalist at DailyCoin, specializing in covering the lighter side of the crypto industry such as memecoins and pop culture in the metaverse. He has experience as a music artist, English language teacher, and freelance writer, and uses his creative writing skills to summarize valuable information in his work. He is also a strong believer in the potential of blockchain and spends his free time listening to music, traveling, and watching basketball games.