- Black Mirror joined forces with Animoca’s Pixelynx to launch Smile Club.
- The Web3 venture replicates the social credit score system of ‘Nosedive.’
- Web3 aficionados complain about bugs despite 27K smiles recorded so far.
Netflix’s flagship science fiction TV series, Black Mirror, decided to empower fans to earn extra revenue from their smiles in Web3. Bringing a dystopian Season 3 episode to real life, Black Mirror encourages fans to join the smiling experience, alluding to the ‘Nosedive’ episode.
In the episode, advanced technology brought upon society rates the ‘quality of communication’ between people, affecting the participants’ social and economic status. The new all-encompassing app’s power is portrayed by the main character, Lacie Pound, who seeks to raise her rating from 4.20 to 4.50 to be eligible for a luxury apartment.
While Black Mirror’s inaugural Web3 campaign doesn’t promise better social status, it does promise fun rewards and an unforgettable experience. “Brace for exclusive quests, challenges, twists and turns… and reap the most coveted rewards,” reads the tweet, while the official site proudly counts 27,069 total smiles to date.
How to Join Black Mirror’s Smile Club
For Smile Club, Black Mirror shook hands with a branch of Animoca Brands, and blockchain enthusiasts are invited to “hack happiness to reach their 5-star destiny.” A unique digital asset, the Smile Pass unlocks new challenges, a dynamic prize pool, and an entrance into the Smile Club community.
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“Don’t forget to smile, it is the only way to reach your 5 star destiny,” advised Pixelynx CEO Inder Phull. However, it’s not easy to do so, according to several comments by participants on X. While the BlackMirrorExperience.com intro states three easy steps, for some members, the circle is stuck on load without the chance to give camera permission.
Meanwhile, some users report a constantly occurring application error on all browsers. Based on Coinbase’s BASE Layer-2 blockchain built atop Ethereum, the Black Mirror Experience seems to have difficulties similar to those of other well-known brands launching in the Web3 space. To illustrate, Nike’s .Swoosh Web3 platform struggled to take off with a flurry of technical bugs in late 2022.
On the Flipside
- Some crypto traders believe this is a replacement for non-fungible tokens (NFTs), which were successful in 2021.
- However, most blue-chip NFT projects later fell victim to faded hype and have lost significant market value.
Why This Matters
Known brands are adopting blockchain technology for fan engagement, a pivotal instrument for blockchain adoption.
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