- Wimbledon, Andy Murray & Refik Anadol collaborate on an interactive NFT sculpture.
- The NFT is updated with IBM’s Championships data and Murray’s match-ups.
- Launched ten years after his first Wimbledon win, the Open Edition NFTs cost 0.077 ETH.
Iconic tennis player Andy Murray begins his first crypto venture with a digital art piece called “The Exposition.” This involves a collaboration between Wimbledon and digital artist Refik Anadol. The new non-fungible token (NFT) collection is a generative art piece chronicling Murray’s Wimbledon journey through the years.
The NFTs cost $147 a piece in the inaugural sale and can be purchased with Ethereum (ETH) or a credit card. The two-time Wimbledon champ described the collection: “It’s a data-inspired digital art project involving every match I’ve ever played at Wimbledon.”
NFT Literally Made of Tennis Highlights
In this NFT collection, the colors define the drama and the victories of Andy Murray’s 18 years competing at Wimbledon. The NFT is updated with a live data collection feature; the color bursts might slightly differ since Murray just came off a nearly five-hour five-setter against Stefanos Tsitsipas.
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“The Exposition” is curated by Rafik Anadol, a lecturer at UCLA’s Department of Design Media Arts, who is pioneering the machine intelligence aesthetics field of interactive live data directly impacting the artwork. The NFT collection adopted a bi-dimensional approach with printables by Avant Arte. These will be made available later this year.
On the Flipside
- In the first three days since the NFT mint went live, only 163 were minted.
- NFT markets are facing fierce liquidity issues because of decreased public interest.
Why This Matters
Incorporation of science into non-fungible tokens is much needed in vulnerable market conditions – overall NFT sales recently hit two-year lows.
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