Ripple CEO Introduces Always-On Business Model

Ripple’s tech stack piqued the interest of many American corporations who are seeking immediate solutions.

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Ripple CEO Introduces Always-On Business Model
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Ripple’s CEO Brad Garlinghouse has confirmed that Ripple Treasury is rolling out a 24/7 service for corporate bodies to put their idle cash to work outside the regular business hours. Speaking during a keynote speech at the Swell conference in New York, Ripple’s CEO introduced the crowd to 24/7 Returns by Ripple Treasury.

Enterprises Seek Around-The-Clock Yield

“We’re kicking off 10 years of RippleSwell with a bang!”, stated Garlinghouse’s latest entry on X. The fintech giant announced plans to be bringing XRP-powered tech stack to Robinhood app, one of the fastest-growing retail crypto exchanges across the globe. This comes along with the expansion of their BNY Global partnership.

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For the Robinhood app, Ripple will be supporting both customer-facing infra services and core financial operations. Brad Garlinghouse also noted that more developments are coming along the way during the remainder of the conference.

Citing data from the 2026 AFP Liquidity Survey, Ripple’s CEO said roughly 86% of treasury department professionals would choose real-time money market funds (MMFs) if those products met their investment policies and regulatory practices. 

Routine weekend transactions and immediately settled deeds are set to run on stablecoins, including Ripple’s own RLUSD. “This is one step further to realizing the vision of our Treasury management business”, a service already trusted by major corporations like American Airlines, Trax, Subway, Adecco, Kingfisher & the luxury French fashion house Christian Louboutin.

Will This Actually Benefit XRP’s Holders?

Treasury Secretary Scott Bessent has joined the event to highlight the gradually advancing regulatory framework. Ripple’s 24/7 Returns platform is designed to automate and coordinate workflows across several sections, including positioning, forecasting, reconciliation, liquidity management. XRP’s duality as a liquidity provider & native coin adds a strong advantage.

Last year’s stats of $13 trillion in processed corporate linked-payments with no trace of crypto at all have presented an opportunity to discover uncharted territory. With stablecoins as an option, corporations can still avoid price fluctuations. Even so, they’d still have to pay the fees in XRP’s ‘drops’, abiding by the consensus that’s designed to gradually burn XRP’s token supply.

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