In a move that has captivated the attention of communities globally, PLANET, a celebrity-endorsed environmental initiative, has unveiled an all-new, comprehensive utility roadmap related to its future. The reveal comes as part of PLANET’s broader mission to address pressing social and sustainability issues that align with the United Nations Sustainable Development Goals (UN SDGs), which were released back in 2015.
As part of its mission, Planet is looking to disrupt the $300 billion green tech industry while simultaneously laying the groundwork for a protocol capable of drawing an annual revenue of approx. $100 million.
A Gamified Approach To Maximizing Community Engagement
To fulfil its vision of maximizing community involvement, PLANET launched a limited-time game called PLANET Quest, which, as the name suggests, was a maze where users were required to answer PLANET-related questions to earn rewards and unlock the full utilities roadmap shaping its comprehensive and sustainable ecosystem. The game was met with an overwhelming response, with 80,000+ plays in a matter of days.
The PLANET team has distributed 1.2 billion $PLANET, the ecosystem’s Certik-audited native token, as rewards for PLANET Quest winners. Each winner was eligible to receive a minimum of 35,000 $PLANET and a maximum of 10,000,000 $PLANET, with the coins being directly transferred to their BNB Chain (BEP20) wallets.
The first 2,500 winners will also receive PLANET’s exclusive digital Mystery Boxes, some of which contain celebrity-backed Real World Assets (RWAs). Subsequent winners have been entered into a random draw for an additional 2,500 Mystery Boxes.
Merging Celebrity Influence With Technological Innovation
PLANET’s aim is not just to be another run-of-the-mill blockchain project but an offering that melds celebrity influence, fandom, and technology seamlessly. To this point, since making its market debut, the project has partnered with a number of top-tier celebrities and athletes. Most recently, global football superstar Leo Messi — widely considered the greatest soccer player of all time — dropped hints about a looming partnership with PLANET via his Instagram, a move that has since been mirrored by his soccer club, Inter Miami CF. He followed this up with another update holding a box containing what seems to be his collectible Real World Asset that will be launched in partnership with PLANET.
PLANET’s utility model and revenue streams, revealed through successful plays of PLANET Quest, have emerged as extremely diverse and innovative. PLANET drives initial revenue through celebrity-backed real-world assets (RWAs), digital mystery boxes, and unique NFTs, all backed by incredible celebrities and to be launched in partnerships with the world’s largest L1 and L2 blockchains and NFT marketplaces.
These revenue streams will be bolstered using AI and quantitative trading methodologies, ensuring significant returns for the PLANET protocol through its Ecosystem Fund.
Exemplifying Community-Driven Governance
Community involvement is a cornerstone of PLANET’s long-term vision and growth strategy. PLANET has announced its plans for its PLANET DAO (Decentralized Autonomous Organization) to offer an inclusive and democratic governance platform, allowing $PLANET holders to participate in key ecosystem decisions. Token holders also enjoy various benefits, such as buybacks and burns, income distribution, free mystery box raffles, and NFT whitelists.
Lastly, it bears mentioning that $PLANET was fair-launched on the Ethereum blockchain on May 30, 2023 and has since been bridged to other chains, including BNB and BASE. The asset is currently available for trade across several popular decentralized (DEXs) and centralized exchanges (CEXs), including Uniswap, Pancake Swap, Sushi Swap, Gate.io, MEXC, BitMart, Poloniex, Bitget, and Bybit.