Music on Blockchain’s Growing Popularity: Spotify Is About to Enter Web 3.0

Spotify is eager to explore crypto/blockchain/metaverses as could be seen from the recent job listing on LinkedIn.

by Nazar Kuzmyn.

Published: February 22, 2022 │ 11:23 AM GMT

Music and humans are absolutely inseparable, and music is widely considered to be the key to self expression and experiencing life to its fullest. At first glance, it seems like there’s no room for improvement in this field, however, modern technologies have consistently improved the way we experience music, providing us with high-quality hardware and software, subscription platforms, and easy access to limitless artists capable of satisfying anyone’s individual tastes.

Recently, we has seen a variety of artists experiment with blockchain technology. For example, Snoop Dogg released his new album exclusively on Gala Music a day before it become available on major music streaming services like ‘Spotify,’ ‘Tidal,’ ‘Apple Music,’ and ‘Google Play Music;’ John Legend founded a new social NFT platform called ‘OurSong;’ and one of the biggest crypto metaverses out there, ‘The Sandbox‘ collaborated with Warner Music Group to create a musical metaverse.

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Now, Spotify seems to be showing its own interest in the technology as well. At the very least, it is apparent that the music streaming giants are eager to explore blockchain technology as can be ascertained by its recent job listing on LinkedIn.

One of the responsibilities of the position is stated as being:

“You will work facilitate collaboration with product, insights, and design to uncover the next growth opportunity leveraging new technologies, like Web 3.0.”

Spotify is one of the biggest music streaming services available, with an advanced recommendation system. Along with YouTube, which has also revealed potential plans for Web 3.0 and NFTs as a way of rewarding content creators, they may start an unstoppable trend for mass adoption of the technology.