The legendary former NBA basketball player Michael Jordan, together with his son Jeffrey, entered blockchain. In 2022, they’re launching HEIR, a community platform that provides exclusive membership to famous sportspeople and their supporters. The company will also sell consumer goods and have an entertainment space.
“HEIR is on a mission to define a new era of digital culture where innovators and their supporters are empowered and rewarded through web3,”
HEIR’s webpage says.
The project received $10.6 million funding led by Thrive Capital, a US investment firm, and was also funded by Solana Ventures.
Variety, who conducted an interview with Jordan, reported on how HEIR will work:
“Athletes will sell a limited number of membership-based “seats” to fans, who will get access to digital assets and first-person NFT drops, using an exclusive Heir token built on Solana’s energy-efficient blockchain network.”
On The Flipside
- It’s unclear if Michael Jordan will be on the platform himself.
Why You Should Care?
Blockchain is becoming prominent in the sports world. NBA Top Shot is making grand NFT sales, famous sports brands Nike and Adidas became a part of the metaverse, and sports teams are launching fan tokens.